Anjana Mathew
Strategic branding + modern web design
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I designed a Squarespace website for a performance coach. This website focuses on storytelling, rather than conversion. Since this was built for creatives, I decided to go with the concept of "Creativity in Motion”.
I wanted to create an interactive website comparable to those made with Webflow or Framer. This is where Finish Layers came in.
Stacks, block transforms, and animations make this website responsive and intuitive.
- The section labels, About section, and the service cards were built with stacks.
- Block transforms and animations (such as opacity, rotation, offset, and native scroll-bound animations) were key to creating dynamic layouts and movement.
User functionality was always top of mind during my design process. Since the content speaks directly to performance anxiety, overthinking, and creative block, it was important to keep the interface story-led but simple. Adding sufficient white space around every element avoids overwhelming the user.
I also added a few custom touches using AI-assisted workflows, such as an animation showing what creativity looks like and hover tips on images, to further align with the website's theme.
Check out the live website (https://Website Link: https://dodecahedron-lion-tk6y.squarespace.com/ Password: 2026) (Password: 2026)
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