Oluwaseyitan Animasaun
Designing clean, user-focused digital products.
Built by North — Brand Identity & Website Design
Full brand identity and website design for Built by North, a web development studio targeting founders and growing companies.
The project covered logo design, a monochrome design system with zero border radius throughout, and a complete multi-screen website — homepage, work portfolio, project detail pages, blog index, blog detail, all designed in Figma across desktop and mobile with light and dark mode variants.
The visual direction was typographic and precision-led, informed by a research and lab aesthetic. No decorative elements, no border radius, no gradients. Type and grid do all the work.
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Flow — Stablecoin Settlement App for Freelancers
End-to-end product design for Flow—a premium fintech mobile application that bridges Web3 liquidity and local daily spending for African freelancers via L2 stablecoins and physical Visa debit cards.
Full Project Description (Copy & Paste for Contra "Tell us a bit about your work")
Overview
African freelancers earn millions in USD-pegged stablecoins (USDC/USDT), but face immense friction off-ramping to local currency—enduring manual P2P trading risks, opaque exchange rates, and up to 5% slippage per transaction.
Flow solves this by acting as an "invisible Web3" settlement layer. It combines non-custodial Layer-2 wallets (Base, Polygon, Arbitrum) with a physical Visa debit card that auto-converts crypto to local Naira instantly at the point of sale (POS or ATM).
As the Senior Product Designer, I designed the end-to-end mobile experience from zero to high-fidelity prototype, prioritizing radical transparency, physical-digital card continuity, and trust-building UX patterns.
Key Design & Product Solutions
Payment Intentionality & FX Transparency
Designed a conversion storytelling model where every transaction visually breaks down the USD amount spent, live FX rates ($1 = ₦1587), network fees, and settled Naira.
Auto-Convert & Asset Priority Engine
Designed a drag-and-drop Spending Priority interface that allows freelancers to set custom asset deduction order (e.g., spend USDC balance first, fallback to USDT automatically).
Tactile Card Center & Precision Controls
Crafted a realistic matte-black card hero with live status toggles, freeze overlays, and dual slider + numeric keypad controls for setting precision spending and ATM limits.
Real-time Reassurance & Micro-interactions
Built instant post-swipe POS notification overlays featuring live balance countdown animations to provide immediate psychological closure after daily purchases.
Serious Financial Analytics
Created a non-crypto exchange-style analytics hub focusing purely on inflow/outflow balance tracking, weekly net changes, and filtered stablecoin transaction histories.
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Signal is an AI-powered Web3 wallet assistant with integrated risk detection. The product is chat-first — features aren't exposed upfront, they're revealed through conversation. I designed the full product system: onboarding, send flow, risk analysis, token inspection, portfolio view. The core design challenge was making crypto feel safe and understandable — without dumbing it down.
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Nvm Interiors — Premium Interior Design Experience
Nvm Interiors is a premium interior design concept focused on creating calm, refined, and visually balanced living spaces through minimal yet sophisticated design. The project explores how modern digital experiences can reflect the elegance and intentionality of high-end interiors.
I designed the full website experience, focusing on clean layouts, strong typography, spacious composition, and immersive imagery to communicate a sense of luxury and comfort. The platform features curated collections, featured spaces, editorial-inspired sections, and product-focused interactions designed to elevate the browsing experience.
The overall direction blends modern minimalism with premium visual storytelling, creating a seamless experience that feels architectural, elegant, and timeless. Designed entirely in Figma.
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