Andryelle Silva
Brand Identity & Social Media Designer
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Visual Identity & Social Media Concept Proposal – Café da Xénia
Developed a visual identity and social media concept proposal focused on translating the café’s atmosphere, values, and customer experience into a cohesive digital presence.
Project scope:
• Conducted a brand audit and visual analysis of the business;
• Defined a creative direction inspired by the café’s personality and ambiance;
• Created social media post and story concepts;
• Designed highlight cover suggestions and profile organization ideas;
• Developed a visual system including color palette, typography, and content style;
• Created presentation mockups using publicly available images;
• Proposed a content strategy focused on storytelling, brand experience, and customer connection.
Objective: to strengthen brand perception, create a more recognizable visual identity, and communicate the unique experience of the café through social media.
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Visual Identity & Social Media Concept Proposal – Little Coffee Gaia
Development of a visual communication proposal focused on strengthening the brand identity and enhancing the customer experience through social media.
Project scope:
• Creation of a visual concept aligned with the café’s personality and atmosphere;
• Definition of color palette and creative direction;
• Design of Instagram feed posts and story concepts;
• Highlight cover suggestions and profile organization;
• Application of graphic elements to create a cohesive visual identity;
• Mockup creation using existing images of the business;
• Strategic recommendations to improve brand perception and online presence.
Objective: to demonstrate how a more consistent visual communication can increase brand value, showcase products more effectively, and create a stronger connection with the audience across digital platforms.
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