Andrei Kondukhov

A high-consideration online store needs repeatable sales of complete products. This sample shows how deeper evidence changes the diagnosis. Result is 90 days focused plan with fixes, tests, observations and success definition ready to execute.

An online store saw fewer purchases after changing its branding, product photos and the products featured on its website. The owner had also started increasing advertising and wanted to double sales over the next 90 days. The review produced a clear list of checks and tests. The...