How much can $1 million buy across different neighborhoods in São Paulo?
This market analysis compares estimated price-per-square-meter levels across 20 neighborhoods in São Paulo, highlighting how the same investment budget can translate into significantly different property opportunities depending on location.
The analysis considers the differences in market positioning, urban development, infrastructure, mobility, and local demand — key factors when evaluating real estate opportunities.
This type of comparative analysis can support investors, developers, and real estate professionals in identifying market patterns and making more informed decisions.
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My Profile, good jobs!
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Market Analysis: Why Mooca Is Emerging as a Strong Market for Airbnb Studio Investments
This project is a market analysis created to demonstrate how data-driven real estate content can educate potential investors while supporting property marketing.
The post examines the growing demand for short-term rental studios in Mooca, one of São Paulo's fastest-evolving neighborhoods. Rather than focusing solely on property sales, the analysis explores the urban and economic factors that make the area attractive for investment, including its strategic location, strong public transportation network, universities, healthcare facilities, commercial activity, and consistent demand from students, professionals, and visitors.
The objective was to translate complex real estate market insights into engaging content that helps investors understand not only what to buy, but why a specific location presents long-term investment potential.
My role included:
Conducting local market and neighborhood research.
Analyzing investment opportunities in the short-term rental sector.
Translating market insights into accessible, educational content.
Creating a LinkedIn post designed to build credibility and engage prospective real estate investors.
Combining market intelligence with content marketing to support lead generation and client acquisition.
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Residential Real Estate Catalog – São Paulo, Brazil
This catalog was developed as a marketing and sales support material for prospective real estate clients interested in off-plan properties in São Paulo.
The document presents a curated selection of residential units from Tibério's developments, organized by location and property type (studios, one-, two-, and three-bedroom apartments). Each listing includes essential information such as unit size, floor level, estimated delivery date, purchase price, and required down payment, allowing clients to compare opportunities quickly and efficiently.
The objective was to create a clean, easy-to-read guide that streamlines the first stage of the buying process while serving as a starting point for personalized investment or homeownership consultations.
My role included:
Curating available inventory based on current opportunities.
Organizing and structuring property information into a client-friendly format.
Designing a concise sales catalog for digital distribution.
Creating a professional presentation to support lead generation and client engagement.
Providing a consultative approach focused on helping clients identify the most suitable investment or residential option.
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This portfolio project demonstrates my ability to research, organize and present professional standards, workplace policies and organizational dynamics in a clear, structured format. The original document was developed in Portuguese for the Brazilian market and is presented here as a sample of my research, technical writing and business communication skills. My work focused on transforming complex information into a practical and professional guide that supports informed decision-making and effective workplace practices.
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Project Description
Commercial Presentation for an International Real Estate Investor
This project involved creating a customized commercial presentation for an international client interested in investing in the Brazilian real estate market. The objective was to consolidate two investment opportunities into a single, well-structured presentation, enabling the client to compare a move-in-ready property that could generate immediate rental income with an under-construction development offering strong capital appreciation potential.
The presentation was designed to simplify the client’s decision-making process by highlighting key information such as property size, price, construction status, location, investment potential, and expected liquidity. It also included a side-by-side comparison of both opportunities, helping the client understand which investment best aligned with their financial objectives and risk profile.
Additionally, the presentation outlined the commercial terms, including the payment structure, minimum down payment requirements, installment options, and the availability of alternative units for customized investment scenarios.
The primary goal was to provide a clear, professional, and investor-focused presentation that would inspire confidence while offering a comprehensive overview of the Brazilian real estate market and the selected investment opportunities.