Andjela Jovanovic
Art Director // conceptual brand campaigns and editorial.
New to Contra
Andjela is building their profile!
Editorial Photobook titled Memories I Didn't Steal
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Editorial Zine Merch
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The Red Thread is an avant-garde feminist magazine that explores themes of resistance, identity, power, and emotion through a raw and atmospheric editorial approach. it’s a space where design meets activism, where storytelling is as much about aesthetics as it is about meaning. each issue dissects different aspects of feminism — rage, rebellion, resilience, identity, power, autonomy, etc. — through a mix of visual and textual narratives.
the magazine takes its name from the symbolic “red thread” found across cultures: a connector of fate, a sign of resistance, a bloodline of history. here, it represents the unbroken line of feminist struggle, the emotional and political ties between women, and the inescapable connection between personal and collective liberation.
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“Through the X-Ray” is a brand campaign built around the idea of radical transparency. After a period of silence, Slurp chose to return not with noise, but with clarity, laying everything out, holding it up to the light, and asking: what do you actually see?
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