Last week was Mother's Day. Like most people, I thought about my own mother — her sacrifices, her quiet strength, the things she gave up without ever naming them. And then I thought about all the mothers we've forgotten.
Not just mothers of children. Mothers of nations. Of devotions. Of revolutions. Of art forms.
That's why I built this. The Indian Avatars Deck is a 52-card playing deck reimagining the four suits through the lens of Indian womanhood — 52 women, one for every week of the year, so we never run out of women worth remembering.
Each suit honours a different kind of sacrifice:
🪷 Lotus — Devis & Celestial Beings, who held the cosmos together
🦚 Peacock — Poets, Dancers & Artists, who kept culture alive through their bodies and voices
🔱 Trishul — Fierce Goddesses & Mahavidyas, who burned so others could be reborn
🪔 Diya — Warrior Queens & Ranis, who gave up their thrones, their safety, and their lives
Link to Project: https://app.melius.com/projects/6244900a-b6a4-4d2e-ba93-43ef3646ba89/canvas/58d5b51e-2d73-4396-abd6-bcc0e4b24730
My Process:
Concept & Research: My own research and Claude.
Design System — Built a unified visual grammar in Melius: each suit has its own fixed palette, border motif, symbolic objects, and lighting mood — so the deck reads as one cohesive object, not 52 separate images.
My Experience with Melius:
I came to Melius as a first-time user with an ambitious idea — 52 cards, four visual systems, historical women spanning 2,000 years of India. On any other platform, the sheer coordination of that would have broken the project before it began.
What Melius gave me was a canvas where the whole thing could live at once. I could see the deck as a system, not just card by card. The agent handled the parts that would have taken days — brief generation, visual consistency checks, prompt iteration — so I could stay focused on the parts only I could do: the curation, the storytelling, the choice of which moment in a woman's life deserved to be frozen forever.
This deck exists because Melius made it possible in an afternoon. That still surprises me.
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I had the opportunity to design the “Arunachal Pradesh State Biodiversity Strategy and Action Plan: People’s Plan”, a comprehensive document created in partnership with WWF-India and the Arunachal Pradesh Biodiversity Board.
A key highlight of this Plan is its inclusive and participatory approach — developed through consultations across all districts, involving community members, village elders, Zilla Parishad representatives, and various local stakeholders. This people-driven process ensures community ownership and strengthens the foundation for community-led conservation.
The Plan outlines clear action points, supports the empowerment of 1806 Biodiversity Management Committees, and proposes innovative conservation funding mechanisms, including nature-themed license plates, wildlife conservation bonds, and local nature funds. It aims to serve as a guiding framework for policymakers, researchers, and conservation practitioners working to protect the state’s extraordinary biodiversity.
Download the book here:
A "PEOPLE’S PLAN" FOR CONSERVING THE BIODIVERSITY OF ARUNACHAL PRADESH LAUNCHED TODAY | WWF India (https://www.wwfindia.org/?27622/conserving-the-biodiversity-of-arunachal-pradesh)
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I launched the new website for Claritel — and it represents the clean modern trends while clearly communicating the message. 🚀 Ready to upgrade your digital presence? 👉 Let’s build something powerful.
#WebDesignInspiration #UIUXDesign #CreativeStudio #DigitalExperience #WebsiteDesign #ModernBrand #StartupJourney #DesignAgency #VisualDesign
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Contact Centre Dialer
How do we ensure the product works with the agent rather than fighting them? To find the answer, we looked completely outside the traditional B2B SaaS bubble.
We drew inspiration from the seamless communication of Formula 1 pit stops—where split-second synchronization is paramount. Additionally, we studied gaming interfaces, adopting their controller-based global navigation shortcuts to drastically reduce interaction cost and physical fatigue for power users.
Check out more here (https://www.visuallymeta.com/Dialer.html).
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The Next In Social
Ge-on is an operating system for AI-native communities. It empowers creators, brands, and communities to build, own, and scale bespoke social ecosystems using modular AI infrastructure.
Rather than being another “rented” social platform, Ge-on acts as the underlying layer: a customizable, AI-native social-tech stack where creators and communities own their data, audience, and monetization.
Check out the complete case study here (https://www.visuallymeta.com/Geon.html).
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TDSAT: System Design for a Digital Tribunal
The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) required a digital overhaul to handle Telecom, Broadcasting, and Cyber disputes.
My Role: I worked as the sole UX Owner of the project, translating complex judicial workflows into a seamless, TRAI-compliant digital ecosystem.
See full case study here: @visuallymeta/TDSAT (https://www.visuallymeta.com/TDSAT.html)
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Website Redesign for Webnyay.ai
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