Anastasiia Toropova
Freelance Graphic Designer | Founder of Design Agency
New to Contra
Anastasiia is ready for their next project!
When we talk about packaging, it’s never just design. It’s about sales. It’s about how much people want to pick this product up from the shelf. The label is the first handshake with the customer — it has to be juicy, eye-catching, and instantly clear.
That’s exactly what I do for businesses:
I close the gap between product and buyer, turning design into a sales tool. Packaging, branding, visuals — all of it directly impacts whether someone will trust your product enough to put it in their cart.
So tell me — would you buy this pet food? 🐾
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Branding + AI: My honest take 🙃
I use AI every day — but definitely not in the way most people imagine.
For me, AI is a tool that helps me capture the mood of a brand faster, explore atmospheres, test ideas, and visualize concepts early in the process.
It speeds things up, makes experimentation easier, and helps me show clients the direction much sooner.
It helps your product stand out and look more valuable, more professional, more wanted.
That’s why branding is such an important part of building a successful business.
🟤 If you want a brand that stands out, stays memorable, and actually works — thoughtful, strategic design still wins every time. 🟤
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Avoid using AI in design for your business - or embrace it? 🤔
Right now the whole business world is moving toward using AI - some brands avoid it completely in their visual identity, while others use it as much as possible. And honestly, I think both approaches can be absolutely fine.
Here’s why.
When it comes to more personal, emotional and human-centered content or design, people instantly notice when something was created purely by AI. And sometimes, their trust drops a little. 😔
Branding is about connection. It’s about understanding people - their needs, their feelings, their expectations. And only a human can really understand another human.🙌
That’s why I truly believe branding should be created by a person.
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Business and branding with AI?
I use AI in my work — but not the way you might think. 🤔
AI helps me amplify the atmosphere of a brand, visualize concepts faster, and create the mood that my clients and I aim for.
But here’s the reality: AI still doesn’t understand meaning.
It doesn’t feel the story behind a brand, it doesn’t understand the tone of voice, the nuances, the emotions, or the intention we put into the identity.
And thankfully (or not), AI still can’t replace designers when it comes to creating logos, typography systems, or real brand strategy. Which means—yes, I still have a job. 😉
To create a brand, I go deep into the core of what the client wants to communicate:
the values, the purpose, the mood, the personality, the way the brand speaks to its audience.
This depth is something AI simply can’t replicate.
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BEER'li№1 - Visual Identity & Branding /Craft Beer Shop
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TUBBLE Bath bomb/ Packaging design
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Packaging Staropramen Limited Edition
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