pro
Ana Sofia Rodriguez
Translating ideas into clear, intentional visual systems.
New to Contra
Ana Sofia is ready for their next project!
SEGUNDO PISO PODCAST
A visual identity and editorial system for Segundo Piso, a podcast by two friends navigating life in their twenties. The project focused on shaping a cohesive visual language that could move easily across digital and physical touchpoints.
The system balances playfulness and clarity through bold typography, a warm color palette, and subtle graphic gestures that reflect the tone of the conversations—honest, light, and slightly self-aware.
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CERRAJERIA
We crated a small rebrand and editorial system for Cerrajería Bistro. The project focused on refining the existing visual identity and developing a cohesive set of printed materials, including menus and stationery.
The updated system balances tradition and contemporary elegance through restrained typography, a deep color palette, and subtle graphic elements inspired by the restaurant’s name and atmosphere.
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HEDSON
A visual identity designed for Hedson, a dress rental concept rooted in contemporary fashion and shared use. Clean typography, restrained composition, and bold color contrasts create a modern and confident brand presence.
An identity that supports the garments without competing with them.
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SENCIA PACKEGING
Created a packaging system inspired by nature’s textures, stillness, and balance. Soft materials, muted tones, and restrained typography create a calm visual presence aligned with the brand’s botanical and sensorial identity. Designed to feel intimate, tactile, and enduring.
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SCUPTURE CATALOGUE AV
A publication designed to accompany a series of sculptural objects. Through minimal typography, generous margins, and slow visual pacing, the catalogue frames each piece with clarity and restraint.
The editorial system approaches documentation as interpretation, translating material presence into printed form.
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