Conducted a market penetration study for Dayal Cattle Feed to understand market presence, customer and channel insights, competitive challenges, and growth opportunities in the Ballia district.
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59
Analyzed distributor responses to identify key market and supply-chain barriers. The analysis highlights pricing, supply consistency, competition, and execution challenges affecting market penetration, along with actionable recommendations for improving distribution performance.
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45
conducted a pilot survey and analyzed the collected responses to identify key patterns and insights. Organized the survey data and created a tableau visualization to present the findings clearly and make the result easier to understand.
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54
Retailer Insights & Market Research Analysis
Conducted and analyzed responses from 25 retailer respondents to understand trade-channel preferences, promotional interventions, and opportunities for improving market penetration. The analysis highlighted retailer preferences for higher trade margins, bulk purchase discounts, loyalty rewards, and village-level farmer demonstrations.
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51