I worked closely with the head of product and the engineering team to develop product workflows, conduct user research studies, and design build-ready mocks.

I was hired as a part-time CPO at BRX AI, leading product strategy and design for the team.

I worked closely with the team to develop product requirements, map the user journey, ultimately, deliver build-ready mocks, branding, and a marketing website.

I identified and implemented front-end A/B experiments to optimize the conversion funnel for YouTube Premium, resulting in a substantial uplift in checkouts.