Amaljith karunan
Motion designer and Branding expert
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A full brand identity for Majesty Meals, a premium ready-to-eat Indian food brand launching in the UK for 18–35 year old British consumers. Real client brief, research supplied, so I went straight into the creative.
▶️ Watch the full process: https://youtube.com/playlist?list=PLPlBShiVgi1s
Workflow
Explored visual directions with Envato ImageGen, moodboarded with Envato stock photos and graphics, and refined the direction the client chose into a system: colour, typography, photography, illustration, packaging references.
For the logo I researched type on Envato Fonts, sketched the winning idea by hand, then used AI to generate variations of my own sketch. Stationery and applications came from Envato mockups and graphic templates, presented with Envato MockupGen. Packaging was rebuilt in Adobe Illustrator so every file is editable and production-ready.
My Human by Design moment
One AI wordmark variation had the right structure and the wrong typography. AI couldn't tell me that — I could feel it. So I pulled a typeface from Envato Fonts and redrew the lettering myself.
Same with the crown: I found one in Envato Graphics that I liked, and chose not to use it. A borrowed symbol isn't an identity. I sketched my own, used AI to refine the silhouette, and vectorised it.
AI gave me speed. The rejections were mine.
Envato used: ImageGen · MockupGen · Fonts · Graphics · Graphic Templates · Illustrations · Photos · Textures & Backgrounds
@envato #envatochallenge
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