Amalia Basyarahil's Work | ContraWork by Amalia BasyarahilAmalia Basyarahil
UI/UX Designer | User-Centered Design | Mobile App
This project was delivered in collaboration with the team at Qualita Company, continuing the Risocycle initiative as a Graphic Designer. The work followed Qualita’s established brand guidelines, with strict adherence to the approved typography and color palette to ensure visual consistency. Created the branding and brand guidelines for Inovasi Indonesia Expo, an annual event bridging research, innovation, and industry in Indonesia. In the gaming industry, visuals are critical for capturing attention and driving engagement. For P2E Expo 2023, I designed a game-inspired, high-tech landing page that highlights the innovation and excitement of the play-to-earn ecosystem while appealing to both visitors and sponsors. My work as a UI/UX Designer on Aemorph’s website rebranding, focusing on interface design and content structure to better communicate their services. Over a 10-day design sprint, I designed key page sections and created custom animated service icons using Adobe After Effects to enhance visual engagement.
Following the launch, the new website contributed to an approximately 16% increase in enquiries, indicating improved user engagement and conversion performance.