I redesigned the layout for GreenRope’s CRM platform to transform a complex site into a streamlined conversion engine. My focus was on creating a clear information hierarchy that guides leads directly to the "Free Demo" call-to-action. By simplifying the visual hierarchy, I made the platform feel intuitive and accessible.
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I author a Substack blog focused on personal narrative and cultural commentary. By pairing high-value insights with compelling storytelling, I’ve cultivated a dedicated readership and sustained consistent subscriber engagement.
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I partnered with an LA based coffee shop to optimize their digital footprint. By redesigning the web interface and revitalizing their social media presence, I successfully increased brand visibility and customer acquisition. I also implemented a strategic pricing restructure to maximize online sales.
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I manage a monthly newsletter for a local vintage boutique, designed to drive community engagement and foot traffic. By blending curated showcases with exclusive subscriber discounts, I help the brand maintain a consistent touchpoint with their most loyal customers.