Ali Zaman

Customer complaints are more than service issues. But many businesses treat them only as problems to close. Every complaint contains valuable information about customer expectations, communication gaps, and friction in the customer journey. When the same issues appear...

WHAT DOES CUSTOMERSERVICE MEAN TO YOU? To me, customer service is more than simply helping a customer get what they need. It is about listening, understanding, being respectful, and making the customer feel valued. Sometimes, a simple “How can I help you?” said with a genuine...