I redesigned the hero section of a community with 1,100+ founders
Old hero: told you what they are ❌
New hero: tells you what you get ✅
The lesson I keep coming back to:
people don’t buy because they understand what you are
they buy because they believe you can get them a result
...
Framer development - Surrogacy brand
charged $2.8k 💸
for project inquiries: https://alikashif.co
call me an idiot, but I see most senior designers to use this rule while designing hero sections
it's called "tease of continuation"
when part of an element shows in your first view, above the fold, and the rest sits below it
it signals to visitors that there's more further down...
I don't design anything until the direction is locked.
every client gets the same process:
discovery call (boring, but it decides everything 🥱)
research phase
mood board + wireframe to lock the direction
then design
then development, custom code or no-code. your choice (I recommend...
CustomFunnel.io's homepage, before and after.
what changed: a one-screen site → a full page with proof and services laid out properly
I'll do the same for 3 Series A homepages this week
comment "audit" and I'll send you a 3 min Loom on what's costing you deals
