Street-level guerrilla activations for Discovery Networks. Mobile boxing ring for a reality show launch. Star Wars flash mob driving tune-in. Concept and on-ground direction.
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59
Pond's Interactive Snapchat Campaign, a tap-to-reveal Snapchat ad for Pond's Juice Collection. Each tap bites into a watermelon, unveiling the product. Designed for shareability and organic amplification.
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68
Paid & organic social campaign targeting US Hispanics. Cultural insight-driven creative in English & Spanish. Concept, copy, and creative direction for Meta platforms.
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81
generative AI as a Creativity tool
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7