Alfonso Barreiro

I have loved working with Alfonso! Not only is he creative, adaptive, and knowledgeable, but he is a very solid team player. He has created underlying systems to help projects run more smoothly, while still getting into the nitty-gritty of the project's deliverables. He pays close attention to detail and pushes the project to better heights holistically. His collaborative nature, quick response time, and easygoing nature has been a joy.

When I brought him in on The Marketing Distillery, I expected a website conversation. What I got was a real discovery process: structured interviews, market research, competitive analysis, and a positioning argument backed by evidence I could push back on. He tells you what he thinks and shows you why, and he changes his mind when the evidence says to. The work product, from strategy through the deck and the product definition, was sharper than what I've paid agencies five times as much for.