DTC Shopify store audit and fix plan. Found 14 real issues on a live store, including a wrong phone number in checkout, a 60 vs 90 day return policy conflict, dead links and placeholder products in the cart cross-sell. Every finding ranked P0 to P2 with a concrete fix, plus PDP, cart and email copy for split shipments and preorders.
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Cart audit for a DTC client store after checkout conversion dropped. Found a broken cart element and a review badge right under the checkout button that opened onto recent negative reviews. Proposed an A/B test without that link. The test shipped and checkout conversion improved. Brand kept private under NDA.
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My own DTC Shopify store in health and beauty, built solo. Product pages, copy, layout, upsells, navigation and policy pages. Supplier research and fulfillment setup with DSers and Zendrop. Klaviyo flows for welcome, abandoned cart and post-purchase. Meta Ads structure and ad copy for launch, order tracking to cut where-is-my-order tickets, and a 23-page onboarding guide for customers.
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Full Shopify store for a women's fashion brand, built from scratch in 8 hours against a strict 105-point client checklist with one submission allowed. Products in 4 collections with descriptions to a fixed template (materials, fit, model size, size chart), homepage, navigation, About, Contact, FAQ, Track My Order and a full policy set. Caught leftover template content, translation artifacts and policy contradictions before handover.
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