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Cart audit for a DTC client store after checkout conversion dropped. Found a broken cart element and a review badge right under the checkout button that opened onto recent negative reviews. Proposed an A/B test without that link. The test shipped and checkout conversion improved. Brand kept private under NDA.
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Finished the Shopify site for BIVERSE, an Australian faithwear brand.
We built the store around its personalised pieces, with a custom verse field on the product page and an editorial design that carries across desktop and mobile.
Resonate Creatives handled the website design and custom Shopify build. A few screens from the finished site below.
View the site: https://biverse.com.au/
Nice one. A custom verse field is where personalised stores win or lose: the text has to make it into the cart and the order so fulfilment never has to chase the customer for it. Did you show a live preview of the verse on the product, or keep it as a text field only?
A Shopify theme gives a store its starting point, but customization helps make the experience fit the brand.
For this concept, I focused on how small design decisions can work together to create a more cohesive storefront.
→ Brand aligned colors and typography
→ A clear homepage structure
→ Consistent product cards
→ Refined buttons and section layouts
→ Better visual hierarchy
→ A responsive mobile experience
The goal isn't to change everything just for the sake of being different.
It's to make thoughtful adjustments that help the store feel consistent, professional, and easy to navigate.
Good theme customization brings the brand and the shopping experience together.
What would you customize first when adapting a Shopify theme for a new brand?
I'd start with the typography and colors. They set the tone for the entire storefront.
Your next site visitor might be someone's AI agent.
Last week Sierra and Meta announced the Personal Agent Protocol, with Walmart, Shopify and Stripe among the partners. An agent can browse a store as a guest, and once the customer signs in, the customer decides if it can only read or also act.
If an agent reads your landing page before a person does, what would you design differently?
thenextweb.com
Sierra announces Personal Agent Protocol, an open standard for personal AI agents
Personal Agent Protocol is an open standard from Sierra, Meta, Shopify, Stripe and Walmart. Stripe and Shopify are already on a rival protocol run by Visa.
Clear, structured content first. An agent can't guess what's inside a hero video or a screenshot, so plain text, headings and alt text end up doing most of the work.