Alex Lindholm
Helping startups build products people love
New to Contra
Alex is ready for their next project!
LINDHOME CRM & Customer Journey System:
Designed the end-to-end customer journey and CRM workflow for a modular housing company. Mapped every stage from the first website visit and lead qualification to consultation, quotation, project planning, production, delivery, and after-sales support.
Defined lead statuses, sales pipeline, automation logic, customer communications, internal workflows, and handover processes between sales, design, production, and installation teams. The goal was to reduce manual work, improve lead conversion, and create a scalable customer experience as the business grows.
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Designed and developed a personal platform focused on product strategy, startup consulting, and thought leadership. Structured the website to showcase articles, insights, consulting services, and an easy booking flow for strategy sessions. The project combines content, UX, and service design to help founders and businesses quickly understand available expertise and book consultations.
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Designed and led the product strategy for InspireXchange, a platform connecting founders, startups, investors, mentors, and ecosystem partners. Defined the product vision, user journeys, service architecture, marketplace logic, onboarding, and business model to support startup validation, fundraising readiness, and ecosystem collaboration.
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LINDHOME — Modular Housing Platform
Designed the product concept and website for a modular housing company focused on modern prefab homes. Defined the user journey, service structure, messaging, and conversion flow to help customers understand, configure, and request modular homes more easily. Worked on product strategy, UX, and website planning from concept to launch.
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