Muyiwa Ajisafe
Marketer driving growth through strategy & execution
New to Contra
Muyiwa is ready for their next project!
Led marketing and sales for AI-powered business automation platform specializing in customer acquisition and engagement.
Managed strategy for OmniFusion AI and its product AutoIGDM, which offers automated Instagram DM management, AI-powered sales agents, and appointment-setting tools.
Focusing on helping businesses streamline lead generation, nurture leads, and close deals on autopilot while reducing staffing costs and increasing efficiency through advanced AI technology and limitless scalability.
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😊 Hey, I'm new here but just a little about me. Managed retention marketing for multiple e-commerce brands including Laundry Sauce, Docs Diesel, and DudeRobe in 2023-24 under the Darkroom agency. For Laundry Sauce (luxury laundry care), achieved 115% increase in customer lifetime value and 23% increase in repeat orders quarter-over-quarter.
I was also part of the team that executed a Black Friday/Cyber Monday campaign generating over $116,269 in total sales with 8%+ conversion rate and 1,126 orders. Created April Fool's day flash sale generating $60,000 in one day.
View full portfolio here (https://drive.google.com/file/d/1-PB531JjM3HeMdiSn4qJiUzgi8kbUzpb/view?usp=drivesdk)
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🚀 Led marketing initiatives for cryptocurrency and finance education platform. Set up webinar receiving 1,004 visitors with 31.57% sign-up rate (317 registrants) and 28% show-up rate.
Created Facebook ads strategy reaching 77,357 accounts with 115,381 total impressions on €290.91 budget. Best performing warm audience campaign achieved 284 registrations at €0.17 per registration.
Led social media strategy and designed all content and graphics for posts across platforms.
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🎉 Marketing Lead - Web3 Crowdsourcing Platform
Oversaw entire marketing efforts for web3.0 crowdsourcing layer platform making blockchain accessible to mainstream users.
Redefined comprehensive marketing strategy supporting company vision and goals.
Launched press releases picked up by 145 news outlets with total audience of 98 million visitors, including Yahoo Finance (47.4M visitors/month), Market Watch (23.3M visitors/month), and Seeking Alpha (7.9M visitors/month).
Created fabulous content pieces in collaboration with copywriter for brand storytelling.
See full portfolio here (https://drive.google.com/file/d/1-PB531JjM3HeMdiSn4qJiUzgi8kbUzpb/view)
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Grew a social events startup from scratch during COVID-19 pandemic (and that was an adventure, a tale to tell for another day).
Launched viral marketing campaign that increased reach from 2 accounts to 37,989 accounts reached in just 14 days.
Collaborated with influencers to increase brand recognition and drive downloads.
Successfully hit first 1,000 downloads milestone and facilitated international expansion despite pandemic challenges for a social-focused app.
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🙌 Assisted marketing executive Una Rokvic (15 years international experience) with projects for high-profile clients including PRAANA, STYLEVERSE, GISOU, and SPACERUNNERS.
Created educational content centered around Ayurveda, wellness, and detoxing topics for PRAANA, founded by results-oriented Ayurvedic & Wellness Coach with 20+ years experience.
Specialized in Shopify, email marketing, branding, identity marketing, and e-commerce strategy.
See detailed portfolio here (https://drive.google.com/file/d/1-PB531JjM3HeMdiSn4qJiUzgi8kbUzpb/view)
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Managed social media and marketing for a 🔥 Binance-integrated cryptocurrency copy-trading platform.
Generated 6.1M Twitter impressions over 4 months, increased brand engagement by 31.24%, and grew presence across Twitter, Instagram, LinkedIn, Reddit, and Facebook to 41,614+ followers.
Created content to drive engagement around relevant topics.
Promoted to Marketing Lead for Tycoon Signals launch, where I built waitlist of 1000+ users in 7 days, generated 620 leads, and acquired 500+ active users through targeted email marketing.
View full portfolio here (https://drive.google.com/file/d/1-PB531JjM3HeMdiSn4qJiUzgi8kbUzpb/view)
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Period care is one of the most taboo topics in Southeast Asia.
Most brands in that space post soft, clinical, safe content. Pastel colours, careful language, nothing that makes anyone uncomfortable.
We did the opposite…
When I joined Bobble in 2020 as their digital marketing executive intern, it was a startup in Kuala Lumpur. Some of the main focus at the time was building a real community, a clear voice.
As a product that half the target market had been conditioned to never talk about out loud. The first thing I did was stop trying to be palatable.
We built a content calendar around four core pillars, and one of the most important decisions we made early was to deliberately create content around controversial topics. Not offensive, not reckless, just honest. The kind of content that made people stop scrolling because they couldn’t believe a brand was actually saying that.
“Can others smell it?” was one of our posts. On a period care brand’s Instagram. In Malaysia.
People talked. We got a few interactions and more people were slowly starting to step forward and be more comfortable sharing experiences around certain topics in the comments
We also used polls extensively, but not just for engagement. Every poll was a data collection exercise. We were building a real-time picture of what our audience believed, feared, and wanted, and feeding that directly back into the content and product messaging.
Then came the paid side. I built a full acquisition funnel, TOF to BOF, with a retargeting layer sitting underneath it. Cold audiences at the top, warming them with content they already proved they engaged with, then converting at the bottom.
And with Malisse Tan, Bobble’s founder being notable in Malaysia for her brilliant work. That opened doors to a network of credible evangelists who actually matched the brand’s voice.
12 weeks later, average reach had gone from 8,895 to 32,400+ and more juicy stats.
Not from going viral. From a repeatable system built around knowing exactly who we were talking to and refusing to be boring about it.
The lesson isn’t “be controversial for controversy’s sake.” The lesson is: if your product operates in a space people are uncomfortable talking about, leaning into that discomfort with intention is often the most powerful positioning move available to you.
Most brands flinch. The ones that don’t, win the attention.
View full portfolio here (https://drive.google.com/file/d/1-PB531JjM3HeMdiSn4qJiUzgi8kbUzpb/view?usp=drivesdk)
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Growth Marketing Strategy - Buy Now Pay Later Platform
Created comprehensive fool-proof marketing strategy to revamp Ronlado, a fintech platform bridging the gap between low-income earners and high-end products through buy-now-pay-later services in emerging economy.
Developed complete growth marketing plan containing essential keys to scaling the business and reaching target audience effectively.
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