Ajay Sihag
creating impactful brand identities and logo
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Lätt — Brand Identity Exploration
A contemporary Scandinavian fashion label exploring soft tailoring, refined silhouettes, and effortless elegance. Created for the Designer Briefs Challenge, with a minimal, tactile, and editorial visual direction.
A complete branding project for Sora Coffee, a specialty coffee brand built around quality, simplicity, and thoughtful craftsmanship.
The identity combines a bold wordmark, a distinctive coffee-inspired symbol, a warm earthy palette.
A branding concept for L’IRON, created for the designerbriefs challenge. Inspired by French café culture, with rich burgundy tones, soft blue accents, and a touch of timeless elegance.
KOHARU — Matcha Brand Identity
A minimal and elegant identity inspired by Japanese matcha culture.
