Aisha Ayoade's Work | ContraWork by Aisha Ayoade
Aisha Ayoade

Aisha Ayoade

Video Scriptwriter & Content Strategist

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This brand launch video was created to introduce the Voice of Hospitality Initiative and communicate its mission and vision in a clear, compelling, and emotionally resonant way. My contributions included: Messaging development — developed a discovery questionnaire for the founder to uncover the brand's journey, mission, and purpose Scriptwriting — translated those insights into a narrative-driven launch script Storytelling structure — shaped the flow of the video to build understanding, connection, and interest in the brand
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Many people believe that Esù, a powerful deity in Yoruba culture, is the same as Satan. Yoruba mythology says otherwise. This video tells that story. I researched, scripted, and narrated this piece from scratch, with full visual direction, to set the record in a way that's accurate, engaging, and culturally respectful. My contributions: - Scriptwriting - Voiceover - Visual Direction
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“Dear Fellow Gen Z” is a personal narrative script I created for my content page, exploring themes relevant to Gen Z through a second-person POV style, to make the viewer feel personally spoken to rather than observed. This was a fully self-produced piece. My contributions included: Scriptwriting — original concept development and narrative structure. Voiceover — recorded and delivered the narration myself. B-roll production — location scouting, filming, and on-screen performance in selected scenes. Video editing — assembled and edited the full piece in CapCut. Visual direction — planned how visuals would align with the script and support the narrative arc.
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This is an animated cultural explainer video that uses storytelling to introduce and explain the Yoruba tradition of 'Gbese Le'. I was responsible for: Researching cultural context and translating it into an accessible narrative Writing a structured script designed for audience engagement and retention Guiding visual direction to ensure the storytelling translated effectively on screen This video achieved strong audience engagement on Instagram, generating 144.4K+ likes and 3.3K+ comments, reflecting its performance and resonance with viewers. You can view it here (https://www.instagram.com/p/DNEGKhZCmS_/?utm_source=ig_embed&utm_campaign=embed_video_watch_again).
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