Designed and built a website for Damir, a real estate broker specialized in off-plan properties across Dubai and Abu Dhabi.
Off-plan investment requires trust — buyers are committing to something that doesn't exist yet. The site was designed to convey credibility and clarity from...
Redesigned a core performance report to reduce cognitive load and improve reading flow. Heatmap analysis confirmed a behavioral shift post-launch: user attention moved from scattered navigation areas to the report's core content blocks.
Designed an end-to-end employee profile that unified scattered performance data — reviews, OKRs, feedback, 1:1s and recognitions — into a single view, enabling faster and more informed decisions by managers.
Built a scalable mobile checkout design system across multiple fashion brands — one maintainable library enabling consistent brand switching in under a week.
Designed a proactive AI feature that surfaces team insights and action recommendations for leaders — helping them run better performance routines without leaving the platform.