Afrin Bhati's Work | ContraWork by Afrin BhatiAfrin Bhati
Full-stack SEO Specialist: On-page, Off-page & Technical SEO
SEO Result: +27% Organic Traffic Through Blogs, Technical & On-Page Fixes
A website needed stronger organic visibility on Google. I improved its content, fixed SEO issues and closed its backlink gap to grow search traffic.
What I Did
Blog Content: Created and optimized blogs to target relevant keywords and bring in more organic visitors.
Technical SEO: Found and fixed technical issues that were holding back crawling, indexing and site performance.
On-Page SEO: Optimized titles, meta descriptions, headings and content structure.
Backlink Building: Used the Semrush Backlink Gap tool to find high-quality websites linking to competitors but not to this site, then built those missing backlinks.
Results (last 6 months vs previous 6 months)
Before - 1.07KClicks, 39.3K Impressions
After - 1.36K Clicks , 53.4K Impressions
Change - +27& Clicks, +36% Impressions
Source: Google Search Console.
Tools Used: Google Search Console, Semrush (Backlink Gap) Local Dental Clinic SEO: 35K+ Search Impressions & AI SERP
Client: Dental & Healthcare Clinic.
Objective: Build local search authority, rank for competitive dental treatments, and secure presence in Google Search and AI-driven snippets.
Strategy Executed:
• Restructured treatment service pages with Medical/LocalBusiness schema.
• Fixed technical indexing blocks and internal link hierarchy via GSC.
• Targeted high-intent treatment queries for patient acquisition.
Results:
• Generated 35.1K+ organic search impressions.
• Increased visibility across AI search features. E-commerce & Shopify SEO: 3.1K+ Ranked Keywords & AI Search Growth
Client: Premium Audio & Home Cinema Retail Store (Canada)
Objective: Scale non-branded organic reach, rank high-ticket audio gear categories, and capture buyer intent across Google and AI search engines.
Strategy Executed:
• Restructured collection architecture and targeted commercial product keywords.
• Resolved faceted navigation crawl bloat and optimized product schema markup.
• Acquired high-authority audio niche backlinks and digital citations.
Results:
• Scaled to 3.1K+ organic ranking keywords.
• 4.1K+ monthly organic visits.
• 20+ AI engine mentions.