Cards from Archive✨
POV: It was 2021. As a second-year Finance student, I read about Chase Bank while learning how memorable brand names are created.
One lesson stuck with me: brands become more powerful when they can be used as verbs like "Google it."
That inspired me to create a fintech brand name,...
POV: It was 2021.
I was exploring brand naming when I discovered that native-language brands feel distinctive in a modern market.
That led me to create Omieso, a concept named after the Yoruba word for fruit juice.
POV: It was 2023. I watched an interview with an architecture firm owner, looked up his company, and redesigned its logo
POV: It's 2024. I'd been working with this software agency on several brand projects, so I decided to redesign their logo.
The founder loved it, adopted it, and paid for it.
Win-win. 🥂
