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Blog article I wrote for a health-tech product for cognitive care. I also built a content production system to scale their blog posts from 0 to 2 posts a week.
neurotrack.com
How Inequity Creates Barriers to Cognitive Care for Women of Color
Black women, especially those 65+, are at higher risk for developing Alzheimer’s disease. And sadly, they face many barriers in getting care.
When working on a campaign strategy, one thing I always ask myself about any target audience is "what are their conscious desires and what are their unconscious desires"? I explain more in this carousel I made in Canva:
Skeptical customers don’t need more hype. They need proof.
This ad from Puresport nails it because it’s speaking to a solution-aware customer who knows the brand but doesn’t fully trust it yet.
Here’s why it works:
→ Meets the customer at their awareness stage (not pushing...
Mock ad scripts I wrote a laundry sheet detergent brand
docs.google.com
Here are some ad scripts I wrote
Brand: Dip Website: https://wearedip.co.uk/ Product: laundry sheets, dishwasher sheets, multi-purpose cleaning sheets Script Visual Shots / Creator Instructions HOOK: You need to toss your dishwasher detergent. You probably think it’s harmless, but it’s probably more toxic than you think…
Here's a video from a social media campaign I strategized and launched for TuboTax
