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Santushti Shakes – Social Media Design for Food & Beverage Brand
Santushti Shakes is a food and beverage brand focused on fun, indulgence, and visually engaging dessert experiences. For this project, I worked exclusively on creating social media creatives designed to make the brand feel vibrant, youthful, and highly appealing to digital audiences.
The goal was to create scroll-stopping visuals that highlight shakes, desserts, ice creams, and beverages through playful compositions, bold colors, and modern food advertising aesthetics.
What I Worked On
Social Media Creatives
Designed engaging social media posts featuring thick shakes, desserts, ice creams, and sweet treats with a focus on appetite appeal and visually striking layouts.
Food & Beverage Visual Styling
Created modern and playful compositions using vibrant backgrounds, product-focused photography, and creative storytelling elements to make the content feel energetic and relatable.
Brand-Focused Content Design
Maintained a consistent visual identity across all creatives while ensuring each design felt unique, engaging, and optimized for social media engagement and brand recall.
Promotional Food Content
Designed promotional visuals for product highlights, dessert campaigns, and beverage-focused marketing content aimed at increasing audience interaction and cravings through digital storytelling.
Project Highlights
Food & beverage social media design
Dessert and thick shake creatives
Ice cream & café promotional visuals
Modern food advertising aesthetics
Product-focused visual storytelling
Creative digital marketing content
Consistent social media branding
Tools & Skills Used
Social Media Design
Food Advertising Design
Creative Direction
Adobe Photoshop
Brand Communication
Visual Storytelling
Digital Content Design
This project reflects my approach to creating visually engaging food and beverage content that combines strong branding, appetite appeal, and modern social media aesthetics to help brands build a memorable online presence.
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Noctore – Perfume Brand Social Media Design & Fragrance Visual Campaigns
Noctore is a modern fragrance brand focused on luxury, mystery, elegance, and emotional storytelling through scent. For this project, I worked on creating premium social media creatives and visual campaigns for both male and female fragrance collections.
The objective was to design visually immersive content that captures the personality of each perfume through cinematic compositions, mood-driven aesthetics, and luxury-inspired branding visuals.
What I Worked On
Luxury Fragrance Social Media Design
Designed high-end social media creatives for perfume collections with a focus on elegance, mood, and emotional appeal. Each visual was crafted to reflect the unique identity and feeling behind every fragrance variant.
Male Fragrance Campaign Visuals
Created bold and cinematic perfume creatives inspired by mystery, darkness, fire, and masculinity. The visual storytelling used dramatic lighting, atmospheric backgrounds, and premium compositions to create a luxurious and intense brand feel.
Female Fragrance Campaign Visuals
Designed soft, elegant, and minimal fragrance creatives inspired by floral aesthetics, warmth, glow, and sophistication. The visuals focused on delicate compositions and premium beauty-inspired storytelling to create a refined feminine identity.
Product-Focused Branding Content
Developed visually consistent content that highlights perfume packaging, scent personality, and luxury aesthetics while maintaining a premium and modern social media presence.
Project Highlights
Perfume brand social media design
Luxury fragrance advertising creatives
Male & female fragrance campaign visuals
Premium product composition design
Mood-based visual storytelling
High-end branding aesthetics
Digital marketing creatives for beauty & fragrance brands
Tools & Skills Used
Social Media Design
Luxury Brand Visual Design
Creative Direction
Product Advertising Design
Adobe Photoshop
Brand Communication
Visual Storytelling
This project reflects my approach to creating premium digital brand experiences through cinematic visuals, emotionally driven storytelling, and luxury-focused design aesthetics that elevate modern beauty and fragrance brands online.
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Delsarno Pizza – Social Media Design & Food Marketing Creatives
Delsarno Pizza is a modern fast-food brand focused on bold flavors, visually appealing food experiences, and engaging digital content. For this project, I worked exclusively on social media design and visual content creation aimed at building a strong and mouth-watering online presence for the brand.
The goal was to create visually striking food creatives that capture attention instantly, increase cravings, and make the brand stand out across social media platforms.
What I Worked On
Social Media Creatives
Designed high-impact social media posts featuring pizzas, fries, pasta, and other fast-food products with a focus on appetite appeal, vibrant compositions, and modern food advertising aesthetics.
Creative Food Visuals
Experimented with both clean commercial food styling and bold conceptual visuals to create engaging content that feels premium, youthful, and highly shareable. The designs combined dynamic layouts, strong typography, and eye-catching color palettes to maximize engagement.
Brand-Focused Content Design
Created consistent visual branding across social media posts while maintaining a fun and energetic tone aligned with the fast-food industry and modern digital audiences.
Project Highlights
Food-focused social media design
Pizza advertising creatives
Fast-food promotional visuals
Creative food composition & styling
Digital marketing content for restaurants
Modern and engaging visual storytelling
Consistent social media branding
Tools & Skills Used
Social Media Design
Food Advertising Design
Creative Direction
Adobe Photoshop
Brand Communication
Visual Storytelling
Digital Content Design
This project reflects my approach to creating scroll-stopping food marketing visuals that combine strong branding, appetite appeal, and modern social media aesthetics to help food brands connect with digital audiences effectively.
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Dayro – Traditional Food Branding, Packaging & Social Media Design
Dayro is a regional food brand inspired by the rich flavors, warmth, and cultural essence of traditional Gujarati cuisine. This project focused on creating a bold visual identity, food-focused social media creatives, and packaging designs that blend authentic Indian aesthetics with modern branding principles.
The objective was to make traditional Kathiyawadi food feel visually premium, culturally rooted, and digitally engaging for modern audiences while preserving its authentic essence.
What I Worked On
Food Brand Identity
Developed the visual identity and branding direction using bold red tones, earthy color palettes, traditional-inspired typography, and minimal design systems that reflect the warmth and richness of Gujarati culture and regional cuisine.
Packaging Design
Designed pickle packaging and product labels that combine traditional Indian flavors with clean, modern visual communication. Each packaging design was crafted to highlight the uniqueness of the ingredients while maintaining strong shelf visibility and consistent brand identity.
The packaging system included:
Mango Pickle packaging
Garlic Pickle packaging
Mixed Pickle packaging
Kerda Pickle packaging
Social Media Creatives
Created visually rich food marketing creatives focused on traditional Gujarati dishes, thalis, and regional delicacies. The content strategy aimed to evoke nostalgia, appetite appeal, and emotional connection through premium food photography and culturally inspired storytelling.
Brand Communication
Designed promotional visuals and food campaigns that position the brand as authentic, flavorful, and rooted in tradition while still appealing to modern digital audiences and food lovers.
Project Highlights
Traditional food branding
Pickle packaging design
Food photography-based creatives
Regional cuisine marketing visuals
Social media design for food brands
Modern-meets-traditional branding approach
Strong cultural storytelling through design
Tools & Skills Used
Packaging Design
Food Branding
Social Media Design
Creative Direction
Adobe Photoshop
Adobe Illustrator
Brand Communication
FMCG Packaging Design
This project reflects my approach to building culturally rooted food brands through emotionally engaging visuals, modern packaging systems, and storytelling-driven content that connects tradition with contemporary design aesthetics.
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Mobilane – EV Charging Brand Marketing, Content IPs & Visual Communication
Mobilane is an electric mobility and EV charging brand focused on building awareness, trust, and accessibility within India’s growing electric vehicle ecosystem. This project involved creating marketing collateral, brand communication systems, awareness-driven content IPs, and visually engaging campaigns designed to simplify EV adoption for modern consumers.
The objective was to position Mobilane as not just an EV charging solution, but as a future-focused mobility brand that educates, connects, and inspires the EV community.
What I Worked On
Marketing Collateral Design
Designed high-impact brochures, product catalogs, flyers, and communication materials for EV charging products and solutions. The visual approach combined modern tech aesthetics with clean, informative layouts to create strong brand consistency across all touchpoints.
EV Product Communication
Created visual communication assets for EV charging devices and infrastructure solutions, focusing on making technical information easy to understand for both businesses and consumers.
Editorial & Media Features
Designed promotional creatives and publication layouts featured in automotive and EV-focused media platforms, helping strengthen the brand’s credibility and visibility within the electric mobility industry.
Content IP Development – “Spotlight”
Created “Spotlight,” a branded content IP focused on sharing EV industry updates, electric vehicle innovations, sustainability trends, and future mobility insights. The initiative was designed to position Mobilane as an informative and reliable voice in the evolving EV ecosystem.
Social Media & Awareness Campaigns
Developed educational and awareness-focused social media content around EV adoption, charging infrastructure, sustainability benefits, and electric mobility trends. The content strategy blended informative storytelling with clean visual branding to increase audience engagement and trust.
Project Highlights
EV charging brand communication design
Marketing brochures & product catalogs
Content IP creation & branding
Editorial and media creatives
Sustainability-focused visual storytelling
Social media marketing for EV industry
Educational content for EV awareness
Tools & Skills Used
Brand Communication Design
Marketing Collateral Design
Creative Direction
Social Media Marketing
Editorial Design
Adobe Illustrator
Adobe Photoshop
EV Industry Branding
This project reflects my approach to building future-ready brands through strategic communication, educational storytelling, and modern visual design systems that make complex industries more engaging and accessible for audiences.
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Ctrl Alt Del – Streetwear Brand Identity, Fashion Campaigns & Digital Launch
Ctrl Alt Del is a Gen Z-focused streetwear brand built around self-expression, individuality, and bold youth culture. This project involved developing the brand identity, fashion campaign direction, product visuals, social media content, website experience, and launch strategy to create a strong cultural connection with modern streetwear audiences.
The brand was designed to feel rebellious, expressive, and unapologetically different — representing a generation that refuses to blend in.
What I Worked On
Brand Identity & Creative Direction
Built the visual identity and creative language for Ctrl Alt Del with a focus on minimal street aesthetics, oversized fashion culture, and youth-driven storytelling. The branding combines bold typography, expressive graphics, and edgy visual compositions inspired by modern urban fashion.
Fashion Photoshoots & Campaign Styling
Directed and designed fashion campaign visuals that captured the raw, confident, and experimental energy of the brand. The photoshoots were created to feel authentic to Gen Z culture while highlighting individuality and statement-based fashion.
Website & Go-To-Market Strategy
Designed the brand website experience and helped shape the go-to-market launch strategy. The approach focused on building hype through drop culture, creator engagement, limited-edition releases, and community-driven fashion marketing.
Drop Launch Campaigns
Created promotional assets and launch communication for fashion drops and streetwear events. The campaigns were designed to generate exclusivity, urgency, and strong online engagement across youth audiences.
Social Media Content
Developed visually cohesive social media creatives focused on fashion storytelling, product showcases, and lifestyle-driven branding. The content strategy blended streetwear aesthetics with modern digital culture to build a recognizable online presence.
Project Highlights
Streetwear brand identity design
Fashion campaign creative direction
Apparel mockups & promotional visuals
Website design & launch strategy
Drop marketing & event creatives
Gen Z-focused branding approach
Social media content & fashion storytelling
Tools & Skills Used
Fashion Brand Design
Creative Direction
Social Media Marketing
Website Design
Streetwear Branding
Adobe Photoshop
Adobe Illustrator
Campaign Strategy
This project reflects my approach to building modern fashion and lifestyle brands through bold visual storytelling, youth culture insights, and emotionally driven digital experiences that connect strongly with Gen Z audiences.
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Bogota Café – Visual Identity, Packaging Design & Launch Event Branding
Bogota Café is a pop-culture-themed café in Ahmedabad designed as a creative community space for Gen Z and millennials. This project focused on building a bold visual identity, immersive café branding, packaging systems, and launch event experiences that blended music, nightlife, art, and youth culture into one cohesive brand world.
The objective was to create more than just a café brand — a high-energy cultural space where people come to connect, vibe, create, and experience community-driven moments.
What I Worked On
Visual Identity & Café Art
Designed the overall visual language of the brand using bold typography, vibrant yellow-black color palettes, graffiti-inspired aesthetics, and pop-culture references. The branding was crafted to feel energetic, youthful, and instantly recognizable across both digital and physical spaces.
Packaging & Brand Applications
Created custom café packaging and branded touchpoints including:
Food packaging boxes
Beverage cups
Merchandise designs
Menu systems
Table branding & signage
Event collateral
Each design element was built to maintain consistency while making the café experience visually memorable and highly shareable on social media.
Launch Event Creative Direction
Led the visual direction and branding for Bogota Café’s launch event. The campaign combined nightlife aesthetics, creator culture, music-driven experiences, and immersive visual storytelling to generate strong organic buzz and footfall.
The launch included:
Event branding & stage visuals
Invitation creatives
Influencer kits
On-ground installations
Social media launch content
Crowd engagement visuals
Project Impact
500+ attendees at the launch event
100+ organic Instagram stories shared
Strong local brand recognition through creator-driven hype
Immediate community engagement and repeat footfall
Tools & Skills Used
Brand Identity Design
Packaging Design
Event Branding
Creative Direction
Social Media Marketing
Adobe Illustrator
Adobe Photoshop
Environmental Graphics
This project reflects my approach to building immersive lifestyle brands through bold visuals, cultural storytelling, community-focused marketing, and experience-driven design systems that connect strongly with modern audiences.
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Afro House – Brand Identity, Launch Campaign & Social Media Marketing
Afro House is a culture-driven café brand inspired by Afrocentric art, community experiences, music, and modern café culture. This project involved building the brand’s visual identity, launch communication, campaign creatives, and social media presence to create a strong emotional connection with young urban audiences.
The goal was to design a café brand that felt more than just a place to eat — a space where culture, creativity, conversations, and community come together.
What I Worked On
Brand Identity Design
Created a unique visual identity inspired by African tribal motifs, handcrafted symbolism, and warm earthy aesthetics. The logo and branding elements were designed to represent creativity, connection, diversity, and community energy.
Launch Campaign Strategy
Planned and executed the launch campaign focused on creator communities and organic hype-building. The campaign generated strong engagement through influencer-style storytelling, event coverage, and FOMO-driven content marketing.
Social Media Design
Designed aesthetic and storytelling-focused social media creatives that blended café culture with emotional, lifestyle-driven communication. The content strategy focused on creating relatable moments instead of traditional promotional posts.
Campaign Creatives & Events
Developed themed campaigns such as:
Coffee Carnival
Cups & Conversations
Brew Fest
Community Meetups
Lifestyle & creator-focused events
These campaigns were designed to increase footfall, strengthen brand recall, and position Afro House as a creative social space rather than just a café.
Project Highlights
Complete café branding & identity system
Launch campaign creative direction
Social media marketing creatives
Event branding & promotional design
Community-first storytelling approach
Lifestyle-focused visual communication
Organic engagement & creator-led marketing
Tools & Skills Used
Brand Identity Design
Social Media Design
Creative Direction
Campaign Strategy
Adobe Photoshop
Adobe Illustrator
Marketing Communication
Event Branding
This project reflects my approach to building modern lifestyle brands through storytelling, visual identity, and emotionally engaging content experiences that connect with audiences both online and offline.
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Britannia Potazos – “ZO” Mascot & Packaging Design Concept
A bold and playful packaging design project created for Britannia Potazos, introducing “ZO” — a flying potato superhero mascot designed to make the brand more engaging, youthful, and memorable.
This creative concept focuses on transforming regular snack packaging into an interactive brand experience through vibrant visuals, character storytelling, and travel-inspired design elements. The goal was to create packaging that instantly grabs attention both on retail shelves and airline snack trays while strengthening brand recall among younger audiences.
Project Highlights
Custom mascot character design – “ZO” the flying potato superhero
Packaging design with high visual impact
Fun travel-themed storytelling concept
Interactive back-of-pack activities and games
Youth-focused branding and illustration style
Snack packaging designed for strong shelf visibility
Creative FMCG packaging exploration
The design combines bright colors, playful typography, and engaging illustrations to create a packaging experience that feels energetic, adventurous, and fun.
Tools & Skills Used
Packaging Design
Brand Identity Design
Character Design
Adobe Illustrator
Adobe Photoshop
FMCG Branding
Creative Direction
This project showcases my approach to creating visually striking, consumer-focused packaging concepts that blend branding, storytelling, and marketing into one cohesive design system.
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