Social Media Content Strategy : Dimax Digital & BlackHorse
I planned and managed social content for Dimax Digital and BlackHorse; from strategy to scheduled posts. I developed content pillars and ideas, wrote captions and populated the monthly content calendars, and mostly managed publishing on BlackHorse.
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BlackHorse Website Copy
Website copy developed for BlackHorse, a B2B corporate mobility platform connecting businesses with verified fleet partners.
The work focused on explaining the platform’s value proposition in a way that speaks to corporate clients and fleet partners. The messaging needed to be communicated clearly without presenting BlackHorse as a conventional car rental or ride-hailing service.
My contribution: Website copywriting.
The value: Helping both sides of the marketplace understand what BlackHorse offers and how the platform supports corporate mobility.
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Dimax Website Copy
Dimax was seeking to redevelop their website and I was tasked to go through the existing copy and also add to certain sections such as the homepage, case studies and services.
My Contribution: Website Copywriting, Creative Direction.
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ChatGPT x Dimax
A video concept showcasing Dimax’s services. I came up with the concept and developed the creative direction for this video.
The project demonstrates my interest in using familiar technology and creative storytelling to develop content ideas that fit a brand’s communication goals.
My Contribution: Concept Development, Creative Direction, Scriptwriting.
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