Abi Ishola's Work | ContraWork by Abi Ishola

Abi Ishola

Communications Strategist, Emmy Award-Winning Storyteller

Ready for work

Abi is ready for their next project!

New York, USA

Work Posts Services About

New York, USA

Teach & Thrive Landing Page (Copywriting, Messaging, Design Direction) Led messaging and copywriting for the campaign landing page, crafting a clear, human-centered narrative that attracts mission-aligned educators. Structured the page to guide users from connection to action, highlighting the district’s values, opportunities, and commitment to equity.

Teach & Thrive Campaign Logo Design I designed the logo for the Teach & Thrive recruitment campaign to visually capture the South Orange-Maplewood School District’s core message: that educators are not only hired here—they are supported, developed, and empowered to grow. The concept balances warmth and professionalism, using clean, approachable typography and a visual identity that reflects both stability and forward movement. The goal was to create a mark that feels inviting to prospective educators. The logo serves as the anchor for the campaign’s broader visual system, including a full landing page that I designed and wrote copy for. This work reflects my ability to translate abstract values—growth, support, and purpose—into a cohesive and recognizable visual identity.

Cover image for Teach & Thrive Recruitment Campaign

Teach & Thrive Recruitment Campaign – Trifold Brochure I developed a visually engaging and strategically grounded trifold brochure as part of the Teach & Thrive recruitment initiative for the South Orange–Maplewood School District. This piece was designed to support teacher recruitment by clearly communicating the district’s values, opportunities, and commitment to equity and educator support. I led the messaging and content development, ensuring the language felt both inspiring and informative while remaining accessible to a wide range of prospective candidates. This project reflects my ability to translate institutional goals into compelling, human-centered storytelling that attracts and resonates with the right audience.

125