after my client's quiz funnel went live, we had a significant drop off in the 1st page
i'm testing a video preview and a cta swap to lower it "take a quiz" sounds like work
forgot the basics of copywriting😭
sell the adventure, not the journey
Here are the before and afters btw
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Testing out the automations and CRM inside @GoHighLevel
(https://x.com/gohighlevel)Built the pop-up lead capture in @Lovabl (https://x.com/Lovable)e since the native GHL forms feel a bit spammy
Kind of growing to like the unified system; Contacts, pipeline, automations etc. It makes managing the backend much smoother.
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i found old single-page vsl funnels hugely suboptimal.
talking to everyone at once doesn’t work. it gives off a “jack of all trades, master of none” feel.
here’s an example from a football quiz funnel i made:
a striker worried about scanning ≠ a centre-back focused on technique.
so we’re trying an alternative.
a 2-step quiz at https://pbcoachingiq.com
(https://pbcoachingiq.com/)pick your position → pick your biggest struggle.
each player lands on a custom page that speaks directly to them.
no generic advice.
i’m expecting at least a 30–40% bump in conversions.
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Prime40 Personalized VSL Funnel:
First Name + Email + Instagram → collected
Headline updates dynamically: “{First Name}, Watch the video…”
Instantly, it’s personal.
Personalization > Persuasion