Abdulquadri Saka
Brand Designer & Strategist
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Everywhere Cleaning Service specializes in carpet cleaning, apartment cleaning, stores cleaning, offices cleaning, and waxing, strip restaurant cleaning.
When I began designing the logo for Everywhere Cleaning Services, my initial sketches leaned toward the familiar, but they felt generic and lacked real connection to the brand’s identity.
So, I took a different path. Rather than using typical cleaning materials, I asked a better question: What ingredients are used to make cleaning agents, and can any inspire something unique?
This led me to research. I explored baking soda, but visually, nothing strong emerged. Then I landed on citric acid, which naturally brought citrus fruit to mind, and from that, the idea of a citrus slice.
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More slides from the MOVORA branding project.
An AI-powered fitness brand.
What started as a vision to create a calm, focused, and empowering fitness experience has now evolved into a complete brand identity that speaks progress without the noise.
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More slides from the project I worked on earlier this year.
Vivid Narrative is a premium personal branding content agency built on a simple but powerful belief: your voice is your edge.
They help founders, executives, freelancers, and job seekers express their authentic voice and build a strong, strategic online presence through storytelling that amplifies visibility, credibility, and impact.
The logo design began with something familiar — a quotation mark (“) — the universal symbol of voice and expression. Whenever we see quotation marks in a sentence, they represent someone speaking, sharing their truth, their perspective, their story.
And that’s exactly what Vivid Narrative stands for: helping professionals take ownership of their voice and put it into words that move people.
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What if your fitness brand didn’t scream “gym life,” but whispered progress, focus, and freedom?
That was the spark behind MOVORA — an AI-powered fitness brand built for introverts, busy professionals, data-driven optimizers, and independent beginners who want results on their own terms.
It started as a regular identity project; design a visual system for an AI fitness product. But something struck me:
What if we didn’t just make it look good but make it feel right for people who don’t thrive in crowded spaces or loud fitness culture.
That’s how MOVORA was born.
Built for those who want to feel good in their bodies, without feeling judged, rushed, or out of place. No noise. No pressure. Just quiet progress.
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