Abdul Malik Abidemi
Shopify CRO Specialist
New to Contra
Abdul Malik is building their profile!
This project demonstrates how CRO improves product page conversions by reducing hesitation and increasing trust.
Instead of redesigning the layout, I optimized key conversion elements using proven psychological principles.
I replaced the generic headline with an outcome-focused headline to improve clarity and desire. I added social proof to increase trust, introduced before/after visual proof to remove doubt, and strengthened the CTA to reinforce the user’s goal.
Price anchoring was also applied to increase perceived value, and the structure was optimized to make decisions easier.
This project reflects my approach to CRO: improving clarity, trust, and decision confidence to increase conversions.
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