Abayomi Daniel
Brand Identity Designer I'm open for freelance gigs and jobs
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I finally completed Week 2's brand sprint: Amplifica.
Amplifica, a company that just raised $26 million, is a clinical-stage biotechnology company developing new treatments for hair loss. Its research focuses on understanding the biological mechanisms that influence hair growth and translating those discoveries into potential therapies.
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When I first started researching the company, I barely understood what I was reading.
Osteopontin. Senescent cells. Hair follicle stem cells. Signaling pathways.
At some point, I realized I was trying to come up with a brand direction for something I didn't actually understand.
So I stopped.
Instead of jumping straight into logos and moodboards, I went back to the beginning and started asking very basic questions:
What exactly does Amplifica do?
Why was a baby's hairy mole relevant to their research?
What did scientists actually discover?
How is Amplifica different from other companies trying to treat hair loss?
Slowly, the story became clearer.
Amplifica is exploring new ways to treat hair loss by studying the biological mechanisms behind hair growth and translating those discoveries into potential treatments.
That understanding eventually led me to the brand idea: Reawakening Growth
From there, I developed the visual and verbal direction around the idea of growth returning and re-emerging.
This project was a useful reminder that strategy isn't always about immediately having a clever insight.
Sometimes, the work starts with admitting, "I don't understand this."
And staying with the questions long enough to get there.
#startup #branddesign #yc #raised #business #logo
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I spent the past week week coming up with a brand identity concept for Hulp. They just raised $2.6M to bring AI-powered personal assistance to urban Indian families, and their current identity doesn't match what they're actually building.
So I came up with one.
Started with the real insight: the average urban household isn't short on money, they're overwhelmed with mental load.
Every branding decision (positioning, tone, even the visual direction) came from the brand idea—"One less thing to worry about."
Worked through: → Brand positioning and attributes → Wordmark direction
Open to feedback and open to work.
Don't be shy to send a message(discount guaranteed)
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Jehovah Fitness is not merely a gym, it's a movement with meaning.
They are not about isolated effort but collected growth, hence the entire identity was centered on the idea of community and what it means to have a community support on a path like staying fit.
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HR Madam exists to bridge the gap between people and performance, and the identity design was approached with this in mind, from the logomark to the colors, typography, and imagery
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