Abasienyene Sam
Fintech & Web3 Content Specialist
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Sentz — Testimonial-Style X Post
Wrote a testimonial-style post for Sentz, a fintech app enabling instant global payments via eUSD, as part of an ongoing brand ambassador role. Structured as a personal reflection rather than a feature pitch, covering invoicing, wallet funding, withdrawals, customer support, and the Earn rewards program from a user's actual experience.
Used a comment-to-DM call-to-action instead of a direct link, a deliberate choice to prioritize account safety and platform best practices over an aggressive conversion push.
Focused on translating everyday product use into relatable, concrete language rather than a spec sheet, in line with the account's established conversational tone.
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Sentz - Long-Form X Post & Onboarding Walkthrough
Wrote a long-form promotional post for Sentz, a fintech app enabling instant global payments via eUSD, as part of an ongoing brand ambassador role. Rather than a standard feature pitch, structured the post as a clear step-by-step walkthrough covering sign-up, wallet funding, how eUSD works, and sending or receiving money, so readers unfamiliar with crypto apps could follow along without friction.
Opened by addressing the specific pain points of freelance payments in Nigeria (fees, delays, exchange rate uncertainty) to establish relevance before introducing the product, then closed with a direct offer to personally guide interested readers through setup.
Written to feel personal and conversational rather than corporate, translating technical product details (self-custody, encryption, stablecoin mechanics) into plain language for a general audience.
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STON.fi Farming Guide — Breaking Down TSWAP, JETTON, and PUNK Rewards
Wrote an explainer article for STON.fi, a DeFi protocol on TON, breaking down three active farming opportunities (TSWAP/TON, JETTON/USDt, and PUNK/TON) available to users at the time.
Covered reward amounts, farming periods, and lock-up terms for each pool in a clear, scannable format so readers could quickly compare options and decide where to allocate liquidity. Included a simple how-to-participate section with direct links to get started.
Written for a crypto-native audience already familiar with DeFi and liquidity farming, so the piece prioritized clarity and quick reference over explaining basic concepts.
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Sentz - Instagram Carousel (Payments & Fintech Content)
Designed and wrote a 6-slide Instagram carousel for Sentz, a fintech app enabling instant global payments via eUSD, as part of an ongoing brand ambassador role.
The carousel breaks down how sending money works on the app, using just a recipient's handle or phone number instead of full bank details, and highlights speed, low fees, and Sentz Earn rewards. Wrote all copy, structured the slide flow for readability and swipe-through engagement, and designed the visuals (dark, minimal aesthetic, consistent typography and layout across all 6 slides) using Python and Pillow.
Focused on translating fintech features into simple, relatable language for a general audience, avoiding jargon while keeping the messaging accurate to the product.
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