Aadya Shetty
How far can something be pushed while still feeling cohesive
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A Halloween-themed Redesign for Reese's 🎃🕯️🕸️
The idea was to take Reese's already bold visual identity and push it into a more playful spooky direction using graveyard silhouettes, brown gradients, illustrated pattern and retro horror inspired typography.
I wanted to carry the Halloween experience beyond just the outer packaging and make the entire unboxing feel immersive till the butter cups itself.
https://www.instagram.com/p/DYl2iqBDHcS/?hl=en&img_index=1
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Cosmo: A study Café
Designed the brand identity for a study café inspired by the galaxy and cosmos, built around the idea that growth and potential are limitless. The visual direction combines a purple palette with a geometric logo system to create a modern yet immersive identity.
The concept behind Cosmo reflects the vastness of the universe, a reminder to keep learning, growing, and moving forward at your own pace. The brand encourages people to continue showing up for themselves, trusting that every small step contributes to something bigger over time.
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Romanticism Poster: Tears of Dawn
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LUVICE Ice-cream Tub Packaging
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Killer on the Loose: Kinetic Typography Motion video
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Rise of East Asian Trends
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Brochure Design for Best ramen places in Mumbai
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Interactive book about creatures found deep in the sea
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Too Yumm "Indian Masala" Chips Packaging Re-design
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