HOUSE CAT — Daily Sunscreen
A beauty campaign concept combining character-driven storytelling, product imagery, and soft visual direction. A playful cat-inspired identity is developed through styling, set design, and moving image.
Buttercream Cat
A playful character and object experiment inspired by buttercream cake textures, combining soft sculptural forms with flash photography and moving image.
BREAD GIRLS — A Day in the Bread World
A character-driven visual world combining character design, object design, and visual storytelling. Bread-inspired girls and bakery objects come together through soft miniature scenes and playful everyday moments.
BEAUTY SPORTS CLUB — Compact Rally
A playful beauty campaign concept combining art direction, object design, image-making, and moving image. Familiar beauty objects are reimagined through the visual language of sports.