Eric Kerr
Creative Director, AI Visual Artist, Sound Designer
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Spiral & Line Movement: Identity, Website and Booking
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I used Claude to make a 30-second ad for ALLSPACE, my fictional cloud storage company.
I set the direction and Claude built the ad: the motion graphics, the edit and the sound design, all written in code.
I developed the voiceover script with ChatGPT and the voice was generated in Krea using Seed Audio. The storyboard is posted with the cut.
ALLSPACE started as a print campaign. Two of those ads were selected for the creAtIva AI Art Book Vol. 10, ADS: Advertising Against Advertising.
Both ads sell cloud storage the way a luxury brand sells a lifestyle: every song you’ve ever liked, all in one room; every file saved, because you never know when you might need it.
“File Galore” puts that idea in motion. It opens on one file on a clean desktop. Then the files keep coming. There’s a final_FINAL_v48_USE_THIS.psd, a Trash prompt answered with “Keep,” and a storage bar that keeps upgrading until it reads Unlimited. Then the camera pulls back.
ALLSPACE. Keep everything.
creAtIva AI Art Book Vol. 10: https://creativabook.art/volumes/vol-10
#AIart #Advertising #MotionDesign #ClaudeAI #creAtIva
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Familiar enough to draw you in. Strange enough to stay with you.
In my studio practice, A Human in the Loop, I create theatrical, emotionally charged work across visual art, music, and motion.
I bring that same approach to commissions for brands, hospitality venues, and creative collaborators, giving their ideas a distinctive visual life.
My commissioned work spans creative direction, custom murals, window vinyl, licensed imagery, and ambient motion: a visual language that carries across spaces and screens.
AI is my intentional collaborator. The creative friction between my direction and its interpretation is part of how the work takes shape.
🔎 Explore the carousel, then bring me the idea you haven’t quite found a form for.
🗣️ DM me to discuss a project, or explore more at https://ahumanintheloop.ai
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Keep everything. Call it the good life.
Two pieces from ALLSPACE, my fictional cloud storage campaign, were selected for creAtIva AI Art Book Vol. 10 — ADS: Advertising Against Advertising.
The premise: sell accumulation with the confidence of a luxury brand. Every file, every song, everything you might need someday—styled as a life worth aspiring to.
Using #Midjourney and #Canva, I paired theatrical, AI-assisted imagery with reassuring ad copy. Physical rooms make digital excess tangible; composed figures sit comfortably inside it. The friction between the seductive image and what it’s selling carries the idea.
I’m grateful to creAtIva and the IIIIL, AI/CC, and FRMWRK communities for including my work, and honored to share these pages with artists challenging the language of advertising.
https://creativabook.art/volumes/vol-10
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