Eric Kerr - Advertisement Designer | Contra
Work by Eric Kerr
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Eric Kerr
Creative Director, AI Visual Artist, Sound Designer
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Raleigh, USA
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Raleigh, USA
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I used Claude to make a 30-second ad for ALLSPACE, my fictional cloud storage company. I set the direction and Claude built the ad: the motion graphics, the edit and the sound design, all written in code. I developed the voiceover script with ChatGPT and the voice was generated in Krea using Seed Audio. The storyboard is posted with the cut. ALLSPACE started as a print campaign. Two of those ads were selected for the creAtIva AI Art Book Vol. 10, ADS: Advertising Against Advertising. Both ads sell cloud storage the way a luxury brand sells a lifestyle: every song you’ve ever liked, all in one room; every file saved, because you never know when you might need it. “File Galore” puts that idea in motion. It opens on one file on a clean desktop. Then the files keep coming. There’s a final_FINAL_v48_USE_THIS.psd, a Trash prompt answered with “Keep,” and a storage bar that keeps upgrading until it reads Unlimited. Then the camera pulls back. ALLSPACE. Keep everything. creAtIva AI Art Book Vol. 10: https://creativabook.art/volumes/vol-10 #AIart #Advertising #MotionDesign #ClaudeAI #creAtIva
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Familiar enough to draw you in. Strange enough to stay with you. In my studio practice, A Human in the Loop, I create theatrical, emotionally charged work across visual art, music, and motion. I bring that same approach to commissions for brands, hospitality venues, and creative collaborators, giving their ideas a distinctive visual life. My commissioned work spans creative direction, custom murals, window vinyl, licensed imagery, and ambient motion: a visual language that carries across spaces and screens. AI is my intentional collaborator. The creative friction between my direction and its interpretation is part of how the work takes shape. 🔎 Explore the carousel, then bring me the idea you haven’t quite found a form for. 🗣️ DM me to discuss a project, or explore more at https://ahumanintheloop.ai (https://ahumanintheloop.ai)#CreativeDirection (https://www.linkedin.com/search/results/all/?keywords=%23creativedirection&origin=HASH_TAG_FROM_FEED)#EnvironmentalGraphics (https://www.linkedin.com/search/results/all/?keywords=%23environmentalgraphics&origin=HASH_TAG_FROM_FEED)#AIArt (https://www.linkedin.com/search/results/all/?keywords=%23aiart&origin=HASH_TAG_FROM_FEED)#MotionDesign (https://www.linkedin.com/search/results/all/?keywords=%23motiondesign&origin=HASH_TAG_FROM_FEED)#AHumanInTheLoop (https://www.linkedin.com/search/results/all/?keywords=%23ahumanintheloop&origin=HASH_TAG_FROM_FEED)
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Keep everything. Call it the good life. Two pieces from ALLSPACE, my fictional cloud storage campaign, were selected for creAtIva AI Art Book Vol. 10 — ADS: Advertising Against Advertising. The premise: sell accumulation with the confidence of a luxury brand. Every file, every song, everything you might need someday—styled as a life worth aspiring to. Using #Midjourney and #Canva, I paired theatrical, AI-assisted imagery with reassuring ad copy. Physical rooms make digital excess tangible; composed figures sit comfortably inside it. The friction between the seductive image and what it’s selling carries the idea. I’m grateful to creAtIva and the IIIIL, AI/CC, and FRMWRK communities for including my work, and honored to share these pages with artists challenging the language of advertising. https://creativabook.art/volumes/vol-10
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My work recently received special recognition in conceptual and fine art category from the AI Design Awards. I was honored to share digital space with a talented collection of global artists. These images, from a 10-image series, were created in 2024 using Midjourney v5. "Half Life” is a visual study of fractured identity and perception in the modern city. The series explores how we exist in multiple states at once—present and absent, whole and fragmented—while navigating environments shaped by speed, surveillance, and dissonance. https://designaward.ai/winners/2025-special-recognitions/entry/1130/?view_id=34339&entry_id=1130
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