Used Claude to build the video showcase for my new Contra gig — a custom animated QR code service.
The hard part wasn't the design, it was the explaining. I had the system that generates and scan-tests the codes, but turning that into a 40-second showcase meant scripting it, sequencing the shots, and writing copy that says what the service does without overselling it.
Claude helped me:
Draft and tighten the script — cut it from rambling to one clear promise: it's branded, it moves, and it actually scans.
Structure the shot list so the animation styles read in order (subtle → bold) instead of as a blur.
Write the on-screen captions and the gig copy in my own voice, not generic marketplace filler.
What I kept doing myself: every QR code in the video is scan-tested on a real phone before it goes in. Claude's good at the words and the structure — the thing that has to actually work, I still verify by hand.
Happy to share the gig or talk through the workflow if it's useful to anyone here.
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Custom Animated QR Codes
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Ecommerce conversion audit snippet
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Website Intelligence Audit snippet
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Website & AI Search Readiness Audit Snippet for carmonitor.com