Used Claude to build the video showcase for my new Contra gig — a custom animated QR code service.
The hard part wasn't the design, it was the explaining. I had the system that generates and scan-tests the codes, but turning that into a 40-second showcase meant scripting it, sequencing the shots, and writing copy that says what the service does without overselling it.
Claude helped me:
Draft and tighten the script — cut it from rambling to one clear promise: it's branded, it moves, and it actually scans.
Structure the shot list so the animation styles read in order (subtle → bold) instead of as a blur.
Write the on-screen captions and the gig copy in my own voice, not generic marketplace filler.
What I kept doing myself: every QR code in the video is scan-tested on a real phone before it goes in. Claude's good at the words and the structure — the thing that has to actually work, I still verify by hand.
Happy to share the gig or talk through the workflow if it's useful to anyone here.
How do you make a construction brand feel consistent from a business card to a building site?
Brixon’s identity brings angular lettering, an assembled geometric symbol, and a lime, black, and white palette together.
I carried those elements into stationery, brand guidelines, team identification, social graphics, and site signage, then brought the system into motion with Adobe After Effects.
The connecting decision: keep the geometry and layout structure consistent while the logo details, messages, and application previews change within the animated panels.
My contribution covered brand design, graphic design, and motion design.
What draws your attention first: the wordmark, the lime palette, or the rotating symbol?
See the full Brixon case study. If you’re shaping a construction or development brand, I’m available for brand identity and motion projects.
ESE GIN — Between the Dunes | Visual Identity & Packaging
ESE GIN draws its curves from the dunes. The signature S catches the light in sculpted olive glass and leaves its imprint in wax.
This is gorgeous, Maya — the sculpted olive glass with that S catching the light is such a clever way to carry the dunes into the bottle itself. And the wax seal imprint is a beautiful finishing touch, it gives the whole thing a crafted, almost apothecary feel. Really cohesive...