Rusiru Pallawala
Creative designer and design strategist for digital dev.
New to Contra
Rusiru is ready for their next project!
BrandTale - rebranding Sri Lanka
Sri Lanka is more than a destination.
It is a story shaped by culture, nature, heritage, people, colour and emotion.
With BrandTale, the idea is to reimagine how Sri Lanka can be presented to the world through a stronger, more contemporary and emotionally engaging brand identity.
This project explores how strategy, storytelling and visual design can come together to create a refreshed perception of Sri Lanka — one that feels authentic to its roots while being bold enough to stand confidently on a global stage.
From identity and visual language to tone, imagery and brand experience, every element is designed around one purpose:
To turn Sri Lanka into a brand story people can feel, remember and connect with.
A new perspective.
A stronger identity.
A story worth rediscovering.
BrandTale — Rebranding Sri Lanka.
#BrandTale #RebrandingSriLanka #BrandStrategy #NationBranding #SriLanka #BrandIdentity #CreativeDirection #VisualIdentity #BrandStorytelling #DesignStrategy #DestinationBranding #CreativeDesign
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A. A. Samarasinghe Optometrists
Social Content Creation & Creative Design
Creating a stronger digital presence for A. A. Samarasinghe Optometrists through strategic, engaging, and visually refined social media content.
The creative direction focused on transforming eye-care communication into content that feels modern, approachable, informative, and brand-led.
My Role | Creative Designer | Content Strategist
What I Created
- Social media campaign concepts
- Branded social media creatives
- Educational eye-care content
- Promotional content
- Visual storytelling
- Campaign graphics
- Content layouts and art direction
Brand-consistent digital assets
The goal was simple: make eye care easier to understand while making the brand more memorable.
From concept development to final visual execution, each piece was designed to balance communication, aesthetics, consistency, and audience engagement.
Creative thinking. Clear communication. Strong visual identity.
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Logo design - Ceylon Meraki - Events / Pageants / Social gatherings / Model bank
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Creating moods, Creating Characters
Every character begins with an emotion.
A look. A gesture. A silhouette. A story hidden behind the eyes.
Through character design, I explore different personalities, atmospheres, and narratives—transforming ideas into visual identities that feel distinctive and alive.
From mysterious and cinematic to elegant, dramatic, surreal, and expressive, each character is an opportunity to create a different mood and tell a different story.
These are some of the characters from my creative explorations—each shaped through imagination, design, visual storytelling, and experimentation.
I don’t just create characters.
I create the mood they live in.
#CharacterDesign #CharacterArt #CreativeDesign #VisualStorytelling #ConceptArt #DigitalArt #ArtDirection #CreativeDirection #VisualDevelopment #DesignProcess #CreativeStrategy #AIArt #CharacterDevelopment
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