I collaborated with the Digital Labs team to conceptualize Majid Al Futtaim’s ambitious digital ecosystem within their world-renowned malls, focusing primarily.

Led redesign of UAE Pro League's app/website for enhanced user engagement. Implemented user-centric designs, boosting visibility and satisfaction.

Led UHC redesign, enhancing user experience with a 'Helper Tray,' simplified navigation, and personalized support, boosting engagement and clarity.

Transformed a finance firm's digital ecosystem, achieving 95% user completion and 89% task efficiency, enhancing usability across all demographics.