
I’ve worked with Joél across branding, UX/UI, website, and campaign projects, and he consistently brings a high level of creativity and strategic thinking to every engagement. He’s a versatile designer who understands not just aesthetics, but storytelling, user experience, and cultural relevance. Joél is thoughtful, collaborative, easy to work with, and capable of delivering strong creative across multiple disciplines and project types.
Client•May 20, 2026
Joél is one of the most exceptional creative leaders I’ve worked with. At Zenni, we launched 15+ products, built new sub-brands from scratch, and transformed the digital experience through conversion-focused UI/UX and elevated design. He led the full brand creation for Zenni for Business, from identity and color system to website experience which led to 8M in incremental revenue in Y1. Joél uniquely combines world-class creativity, strategic vision, and flawless execution at the highest level.
Collaborator•May 17, 2026
Joél was a pleasure to work with on the MyFender launch and several future state ideation initiatives, including a reimagining of a community hub experience. He's a skilled UI/UX designer who brings great ideas, fast turnaround, and a genuinely collaborative spirit. His energy in live co-working sessions made the process seamless and fun. Down to earth, easy to work with, and talented. I'd jump at the chance to collaborate with him again.
Client•May 17, 2026