WegoPro’s Persona-Driven Landing Page
Ferdi
Project Goals
WegoPro, part of Wego, is a SaaS platform tailored for modern business looking to streamline their daunting business travel and expense management process.
The overall goal of this project is to communicate our value proposition(s) to users who have been acquired through various channels such as organic SEO, SEM, and/or other network effects (e.g. Wego) and eventually, improve our conversion rate for more leads.
Solution
Introducing a 15 new landing page, personally designed based to WegoPro's user personas that they targeted.
I'm using below approach to design these set of landing pages:
SEO Visibility: Each page was keyword-optimized, leveraging long-tail search terms that mapped tightly to each persona’s pain points and needs.
Persona Relevance: UI sections and visuals is carefully designed to match the mental model of the user persona landing on the page.
Bento Cards: Modular, visually-driven feature cards that highlight WegoPro’s key capabilities, adapted to the specific use cases of the visitor.
For business traveller
Business travelers look for simplicity, flexibility, and reliability during their trips. The landing pages are designed to reflect that need at every touchpoint.
Landing page tailored for business travelers, showcasing effortless booking and travel management.
Feature highlights demonstrating how travelers can personalize their entire travel experience with WegoPro.
For travel agencies
Travel agencies prioritize efficiency, wide inventory access, and seamless client management. The landing pages are crafted to highlight how WegoPro empowers agencies to deliver better travel solutions at scale.
Landing page designed for travel agencies, showcasing tools for managing multiple clients and booking with ease.
Hero section focused on the core benefit: giving agencies the power to offer more options, faster bookings, and better service to their clients.
Feature highlights demonstrating how WegoPro’s platform simplifies bulk bookings, itinerary management, and real-time updates for agencies.
Visuals illustrating common agency pain points, such as limited platform integrations and slow manual processes, with WegoPro’s solutions clearly presented.
For finance managers
Finance managers seek visibility, control, and compliance across all company spending. The landing pages are built to emphasize how WegoPro simplifies expense tracking and enforces smarter financial policies.
Landing page tailored for finance managers, highlighting real-time visibility over travel spending and expense approvals.
Hero section focused on the key benefit: enabling finance teams to manage budgets efficiently while maintaining compliance with company policies.
Feature highlights showcasing smart policy enforcement, and discounted rates through corporate rates.
Nudging Finance managers with direct integrations with existing accounting tools to simplify expense categorization and submission. No more pen & paper involved.
Visuals addressing finance managers' pain points, such as lack of policy compliance, manual reconciliation, and hidden travel costs, with clear solutions offered through WegoPro.
Results
Introducing persona-based landing pages created a measurable impact across the funnel, leading to stronger user engagement, improved conversion metrics, and better support for the sales team.
Overall Outcome:
Organic traffic increased by 28%, driven by more relevant, intent-matching content.
Lead conversions improved by 22%, with a direct uplift in form submissions and qualified inquiries.
Demo submission rate increased by 19%, fueled by clearer messaging and feature positioning aligned to user needs.
Sales teams closed more qualified leads faster, using the persona-focused pages during meetings and follow-up from travel industry events.
Visit www.wegopro.com
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Posted Apr 25, 2025
Designed and Launched 15 persona-driven landing pages to boost SEO, improve lead conversions, and enable faster sales cycles for WegoPro.
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Timeline
Jul 20, 2024 - Aug 31, 2024
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