The Fish Girl App is a community hub for the seafood industry in Australia, connecting fishers, growers, and chefs to promote sustainability and collaboration.

The objective is to build an interactive platform where industry participants can access news, events, and resources while fostering connections.

The app aims to serve as a centralised digital ecosystem for stakeholders to engage, share knowledge, and collaborate on industry practices.

We designed the onboarding experience around the two core user groups: chefs and fishers. The goal was to immediately show the value each group would gain by joining the platform and participating actively.

For chefs, the focus was on accessing premium, local, and organic seafood ingredients sourced directly from trusted producers.

For fishers, the onboarding experience emphasized building exposure and direct relationships with restaurants and chefs.

We positioned the platform as a tool for fishers to shorten the supply chain, improve their sales channels, and promote sustainable harvesting practices.

We structured the core features of The Fish Girl App to support community building, knowledge sharing, and sustainable commerce across the aquaculture industry.

To strengthen the platform’s ecosystem, we built a tailored registration experience for two key user types: chefs and producers.

Chefs can create a profile to access premium, local, and sustainable ingredients directly from verified producers. The registration flow highlights the benefits of sourcing fresher products, building trusted supplier relationships, and promoting sustainability through direct partnerships.

Producers, including fishers and growers, can register to showcase their offerings and gain direct exposure to chefs and restaurants. By shortening the supply chain and removing unnecessary intermediaries, we help producers reach new markets faster and strengthen water-to-table collaboration.

The Home screen was designed to serve as the primary touchpoint for users. It brings together the latest community updates, event announcements, and curated industry news in one place.

This ensures users can stay informed and engaged without needing to navigate multiple sections.

The Marketplace section connects chefs and restaurants directly with trusted, sustainable suppliers.

We focused on promoting local sourcing and environmental responsibility, allowing users to order high-quality seafood while supporting the values of sustainability and transparency.

The Events feature makes it easy for users to discover and join nearby industry gatherings.

We positioned events as opportunities to build real-world relationships, gain industry insights, and create collaborations between fishers, growers, and chefs.

The Community space encourages users to participate in discussions, ask questions, and share experiences with peers. By creating a dedicated social layer, we aimed to strengthen trust, foster learning, and create a lively, collaborative atmosphere within the app.

The News section curates the latest updates across more than 50 aquaculture categories. It provides users with a continuous stream of insights into sustainable practices, market trends, and innovations, helping them stay ahead in a fast-evolving industry.

Our goal was to create a seamless, meaningful experience that strengthens water-to-table collaboration and supports sustainable industry growth.

The Fish Girl App was designed to be simple, community-driven, and sustainability-focused.

We built clear, role-specific pathways for chefs and producers, making it easy to connect, source, and supply premium seafood.

Navigation was kept intuitive, with fast access to news, events, products, and community discussions.

Visually, the design took inspiration from the ocean: clean, fresh, and welcoming.