pro
Marifer Ruiz
AI Creative, building creative concepts for brands
- $1k+
- Earned
- 2x
- Hired
- 8
- Followers
A small trailer for a story I’ve been developing for the past few years.
“The Road Less Traveled” is a visual journey about creativity, curiosity, self-discovery, and the winding path of becoming an artist. A reminder that sometimes the most meaningful roads are the ones that don’t make sense to anyone else.
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Teaser video for Summer Collection for Shoma
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Gaia exists outside of time, but I’m exploring it through different decades to show how its essence never changes. The 2000s version reflects a shift—more aware, more documented, like we’re starting to understand why this place matters. The 1980s feels intuitive, the 2000s feels reflective, but both hold the same truth: Gaia is where women have always gone in the summer to feel restored. The abundance, the slowness, the sense of self—it’s constant. This campaign isn’t about a specific time or place, it’s about a ritual that has always existed. Gaia stays the same. That’s what makes it timeless.
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La Lucha Mundial.
The world plays here.
This concept imagines Mexico’s iconic luchadores as the spirit and pride of the country preparing for the world stage. Through cinematic imagery across Mexico City, the campaign blends fútbol culture with lucha libre symbolism to celebrate the energy, resilience, and identity that define Mexican sport and street culture. Created as a speculative Adidas campaign, it reimagines the city itself as the arena where the world will come to play.
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I developed this campaign specifically for the TAG Heuer Carrera Skipper, building a narrative around precision, restraint, and quiet confidence. Rather than relying on overt action, the concept centers on presence: a man fully at ease in vast landscapes, where every gesture is deliberate and every frame feels lived-in rather than performed. The watch is not staged as a hero object — it exists naturally within his rhythm, catching light in motion, integrated into experience.
Using AI as a pre-visualization tool, I constructed the campaign from the inside out — refining wardrobe, environment, lighting, and shot composition before defining the final sequence. This approach allowed for full creative control, ensuring that the tone remained cinematic, tactile, and aligned with the technical heritage of the Carrera Skipper.
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An AI-led jewelry product photography exploration focused on transforming simple reference images into high-end e-commerce and editorial campaign visuals.
Using AI workflows combined with creative direction, the project demonstrates how product photography can be adapted to match a brand’s identity — from clean white-background studio imagery to fashion-oriented hard flash lifestyle campaigns.
The process maintains exact product accuracy while enhancing lighting, texture, composition, and overall visual quality, creating scalable luxury product imagery without traditional studio production.
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Beauty should not require interruption.
For decades, beauty has asked women to pause, pause their day, their movement, their work, their thinking — to apply, correct, wait, set, fix.
This campaign challenges that idea.
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For SHOMA’s launch event, I developed a visual world imagining India arriving into the Caribbean — not as a relocation, but as a continuation. Architecture dissolving into tropical landscapes, garments moving between oceans, textiles carrying memory across environments.
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My interpretation of a summer campaign for @cultgaia — developing the world from the ground up through character building, environment, styling, color palette, and overall creative direction.
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Summer in Gaia. An island defined by abundance, where nothing is scarce and everything exists in overflow. You don’t plan to arrive here, you simply do.
This is my interpretation of a campaign for @cultgaia (https://www.instagram.com/cultgaia/) ‘s summer collection.
AI is just the tool. The real input is life, travel, culture, moments you experience firsthand. If I hadn’t been exposed to different places, I wouldn’t know what to pull from. This work comes from a trip to Jamaica, from observing color, rhythm, texture, and the way abundance exists naturally in certain environments. These images are not generated out of nowhere, they’re a translation, my point of view, how I process what I see and turn it into something visual. This is still evolving, still building, but it’s an idea that started somewhere real and has now taken on a life of its own.
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This is my take on a @hermes (https://www.instagram.com/hermes/) campaign.
From concept to character, from narrative to styling, every frame was developed as an exploration of modern nomadic luxury.
A woman always in motion, never out of place, moving through the world with quiet authority.
A modern reimagining of Carmen Sandiego—not hiding from the world, but moving through it on her own terms.
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This project was developed as a conceptual campaign for a contemporary museum or cultural institution focused on inspiring a new generation of artists, creators, and cultural thinkers.
The core idea behind the campaign was simple: artists are not optional to society — they are the people who shape culture, identity, emotion, memory, and the visual language of entire generations. Every era is remembered through its artists.
The visual direction explored a cinematic blend of performance art, archival-inspired imagery, experimental fashion visuals, and emotionally driven storytelling. The campaign was designed to feel urgent, inspiring, and culturally significant — positioning creativity not as a hobby, but as one of the most important roles in the world.
Using AI-generated filmmaking, visual worldbuilding, and conceptual direction, the piece imagined a future where art institutions speak directly to younger generations in a language that feels contemporary, emotional, and visually magnetic.
The final result exists somewhere between a museum campaign, an art film, and a cultural manifesto — encouraging people not just to consume culture, but to create it.
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The Mark We Leave is a conceptual environmental campaign developed through AI-generated filmmaking and visual storytelling.
The project explores the disconnect between human impact and human perception — imagining whales covered in graffiti and human markings as symbols of the traces we leave behind on the natural world.
Using cinematic ocean imagery, atmospheric movement, and contemporary art direction, the campaign transforms an invisible issue into something visually impossible to ignore.
Rather than relying on direct activism, the concept uses aesthetics and emotional confrontation to ask a simple question:
If nature visibly carried the marks we leave behind… would we finally pay attention?
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BLUBBER is a conceptual Arctic fashion brand developed as a full-world creative direction study — combining brand strategy, visual identity, AI-generated campaign development, and cinematic storytelling.
Inspired by the biological function of polar bear blubber, the brand was imagined as a future-forward outerwear label engineered around intelligent insulation: warmth without weight, protection without restriction.
The project explored a minimal yet powerful visual language rooted in frozen landscapes, sculptural silhouettes, technical materials, icy monochromatic palettes, and atmospheric cinematic lighting. Every visual was designed to feel both editorial and survivalist — balancing luxury fashion aesthetics with raw environmental functionality.
As part of the concept, I also developed a campaign film direction set to “Perla” by Rosalía (instrumental), featuring slow cinematic movement, stark Arctic environments, wind-driven textures, and highly stylized performance visuals to introduce the brand as if it were a real global fashion house.
This project was created as an exploration of how AI can be used not just to generate images, but to build complete brand universes from concept to campaign.
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