Dima Maghrib" by YAS — Music Single Launch, MENA
Entertainment & Music PR · MENA region
Ran the launch communications for a music single release, producing the press release, a MENA media dossier, and multiple tailored pitch variants for high-profile industry outreach. Built the media strategy to position the release across regional entertainment press. A fast-moving, launch-moment campaign requiring sharp messaging and the right press targets from day one.
Essaouira Fashion Week 2026 — Institutional & Investor Communications
Fashion & Events PR · Essaouira, Morocco
Developed the institutional communications package for a major fashion week, including a master dossier, a New Voices emerging-designer program section, and investor-facing pitch materials positioning Italy as Country of Honor. Produced the promotional video script and the formal outreach used to secure institutional and gubernatorial support. Work that operates at the intersection of fashion, cultural diplomacy, and high-level stakeholder communication.
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Les Gardiens du Silence — Photography Exhibition, Paris
Art & Cultural PR · Fondation Maison du Maroc
Led the full press and communications rollout for a fine-art photography exhibition at the Fondation Maison du Maroc in Paris. Wrote the press release, built and executed personalized journalist pitches across French and Moroccan media, crafted the event narrative, and produced bilingual (French/English) social assets. Managed vernissage attendance outreach across diaspora and cultural networks to fill the room on opening night. A start-to-finish cultural PR mandate — from blank page to a launched, press-ready exhibition.