Youssef Azmy
I help founders get clear, get sharp, and get moving.
New to Contra
Youssef is ready for their next project!
Brian Gitt (an energy thought leader) needed a complete web and identity overhaul to match his growing platform as a speaker, writer, and energy policy voice. I led the brand and narrative strategy; clarifying his positioning, sharpening his story, and directing the creative execution across his web presence. The result was a cohesive identity that clearly communicated who he is and why it matters.
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Source Group had a compelling vision and a clear strategic brief; they needed a creative partner to bring it to life. I led the full creative execution: visual identity, brand guidelines, website design and development, and a suite of social media templates. The result was a cohesive, premium brand expression that reflected their values of craftsmanship, transparency, and sustainability; built to show up credibly with investors and tenants alike.
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Between Health was building fast but had no real acquisition infrastructure — no conversion tracking, inconsistent lead quality, and a CAC problem that threatened their unit economics. I stepped in as a strategic partner, helping the founding team get clear on their growth model, build the measurement foundation from scratch, and design a paid acquisition system aligned with their LTV targets. CTR nearly doubled from 2.96% to 5.87%, conversion rate hit 4.9%, and CPA came down to $42.40.
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Tacklebox came in with strong content and a growing audience but no clear brand positioning or acquisition system. I led a full brand strategy overhaul; repositioning their identity, rebuilding website messaging, and designing a content-to-conversion funnel. The work gave the team clarity on who they were for, how to talk about it, and how to turn existing traffic into paying customers.
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Partum Health was navigating a critical growth phase; expanding services and locations while trying to build a sustainable acquisition system. I served as their strategic partner, helping leadership align on GTM direction, sharpen their messaging for key audiences, and build the infrastructure to measure and improve performance. The work touched paid media, tracking architecture, and creative strategy; all in service of a clearer, more scalable growth model.
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